ADS MANAGER

• *About the Role**SDH Naturals is looking for a performance\-driven **Digital Ads Manager** to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have strong expertise in paid advertising, audience targeting, campaign analytics, and lead generation to drive brand awareness and business growth.**Key Responsibilities**

• Plan, create, and manage paid advertising campaigns across Google, Meta Ads (Facebook \& Instagram), and other relevant digital platforms.
• Develop effective strategies for lead generation, website traffic, conversions, and brand awareness.
• Conduct audience research, competitor analysis, and keyword research to improve campaign performance.
• Monitor campaign budgets, bidding strategies, CTR, CPC, CPL, ROAS, and overall ROI.
• Analyze campaign data and generate regular performance reports with actionable insights.
• Optimize ad creatives, copy, landing pages, and targeting through A/B testing.
• Collaborate with the content, design, and marketing teams to develop high\-performing ad creatives.
• Identify new advertising opportunities, trends, and strategies to improve campaign results.
• Manage advertising budgets efficiently to maximize leads, conversions, and returns.

• *Eligibility \& Requirements**

• **Qualification:** Graduate/Postgraduate in Marketing, Business Administration, Digital Marketing, or a relevant field.
• **Experience:** 1–3 years of experience in digital advertising or performance marketing.
• Strong hands\-on knowledge of Google Ads and Meta Ads Manager.
• Understanding of campaign optimization, audience segmentation, retargeting, and conversion tracking.
• Good analytical, problem\-solving, and decision\-making skills.
• Excellent communication and presentation skills.
• Ability to manage multiple campaigns, budgets, and deadlines effectively.

• *Preferred Skills**

• Experience with Meta Ads, Google Analytics 4 (GA4\), Google Tag Manager, Meta Pixel, and conversion tracking.
• Knowledge of performance marketing strategies and lead\-generation funnels.
• Experience in B2B marketing, healthcare, Ayurvedic, FMCG, or manufacturing industries will be an added advantage.

Pay: ₹10,000\.00 \- ₹25,000\.00 per month

Benefits

• Provident Fund

Work Location: In person