*Job Summary:** We are seeking a skilled and results\-driven Amazon PPC Specialist to manage and optimize our Amazon advertising campaigns. The ideal candidate will have a strong understanding of Amazon's advertising platform, a data\-driven mindset, and the ability to analyze key performance metrics to drive sales and maximize ROI.
*Key Responsibilities:**
Develop, implement, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
Conduct thorough keyword research to identify high\-performing keywords and optimize ad targeting.
Monitor and adjust bids to improve campaign performance and achieve desired Advertising Cost of Sale (ACoS) and Return on Ad Spend (RoAS).
Analyze campaign performance metrics such as impressions, clicks, click\-through rate (CTR), conversion rate (CVR), and cost\-per\-click (CPC).
Perform regular PPC audits to ensure campaigns align with industry best practices.
Create and test ad copy, visuals, and landing pages to improve ad relevance and engagement.
Stay updated on Amazon advertising trends, tools, and algorithm changes to maintain a competitive edge.
Collaborate with the marketing and product teams to align advertising strategies with business goals.
Generate detailed performance reports, highlighting key metrics and actionable insights for continuous improvement.
*Key Metrics to Monitor:**
**Impressions:** Measure the visibility of ads across Amazon search results and product pages.
**Clicks and Click\-Through Rate (CTR):** Assess the effectiveness of ad copy and targeting in driving traffic.
**Conversion Rate (CVR):** Evaluate the percentage of clicks that result in purchases.
**Cost\-Per\-Click (CPC):** Monitor the average cost incurred for each ad click.
**Advertising Cost of Sale (ACoS):** Track the ratio of ad spend to sales revenue.
**Return on Ad Spend (RoAS):** Measure the revenue generated for every dollar spent on ads.
**Total Advertising Cost of Sale (TACoS):** Analyze the impact of ad spend on overall sales performance.
*Qualifications:**
Proven experience in managing Amazon PPC campaigns with a track record of success.(amazon.uk is plus)
Proficiency in Amazon Seller Central and Amazon Advertising Console.
Strong analytical skills with the ability to interpret data and make data\-driven decisions.
Familiarity with tools like Helium 10, Jungle Scout, or similar for keyword research and campaign optimization.
*Preferred Skills:**
Experience with international Amazon marketplaces (e.g., US, UK).
Job Type: Full\-time
Pay: ₹25,000\.00 \- ₹40,000\.00 per month
Ability to commute/relocate
Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)