Amazon PPC Manager

• *Responsibilities:**

• **Campaign Strategy and Planning:**
• Develop comprehensive PPC strategies aligned with business goals.
• Conduct thorough keyword research and competitor analysis.
• Plan and execute advertising campaigns across various Amazon platforms (Sponsored Products, Sponsored Brands, Sponsored Display).
• **Campaign Setup and Management:**
• Create and optimize PPC campaigns to maximize ROI.
• Set up and manage bid strategies, budgets, and targeting parameters.
• Monitor and adjust campaign performance based on key performance indicators (KPIs) such as ACoS (Advertising Cost of Sales), CTR (Click\-Through Rate), and conversion rates.
• **Keyword Management:**
• Perform ongoing keyword analysis and refinement.
• Identify high\-performing keywords and negative keywords to enhance campaign efficiency.
• Implement keyword bidding strategies to improve ad placement.
• **Ad Creative Optimization:**
• Collaborate with creative teams to develop compelling ad copy and visuals.
• Test and iterate on ad creatives to improve click\-through and conversion rates.
• Ensure alignment between ad content and product messaging.
• **Data Analysis and Reporting:**
• Utilize analytics tools to track and analyze campaign performance.
• Generate regular reports, highlighting key metrics and insights.
• Provide recommendations for optimization based on data analysis.
• **Market and Industry Research:**
• Stay informed about industry trends, Amazon algorithms, and competitor activities.
• Adjust strategies based on changes in the e\-commerce landscape.
• **Cross\-Functional Collaboration:**
• Collaborate with product managers, marketing teams, and other stakeholders to align PPC strategies with overall business objectives.
• Provide insights and recommendations for product listings and promotions.

• *Qualifications:**

• Proven experience in managing Amazon PPC campaigns.
• In\-depth knowledge of Amazon Advertising platform and best practices.
• Strong analytical skills and proficiency in data\-driven decision\-making.
• Familiarity with e\-commerce and online retail trends.
• Excellent communication and collaboration skills.
• Certifications in Amazon Advertising or related fields are a plus.

• *Please do not contact us via WhatsApp regarding this position. Kindly apply by sending your CV directly to our HR team at hr@biginternetcommerce.com**

Job Type: Full\-time

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Benefits

• Work from home

Experience

• total work: 1 year (Preferred)

Work Location: Remote