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Analyst, Cluster Head- Current Account, Consumer Banking Group

DBS BankTN, IN1d ago
Full-timevia indeed

Required Skills

android

Job Description

Key Responsibilities

  • Cluster Business Ownership
  • Deliver new\-to\-bank current\-account acquisition, account activation, average quarterly balance growth, transaction throughput and fee\-income targets for the cluster.
  • Build and execute a catchment\-led acquisition strategy for high\-potential business segments such as wholesalers, distributors, manufacturers, traders, schools, hospitals, clinics, professional firms and service establishments.
  • Translate cluster targets into branch\-, team\- and individual\-level productivity plans.
  • Own the current\-account business plan, sales funnel, conversion pipeline and weekly performance rhythm.
  • Improve portfolio quality by prioritising transaction\-active, balance\-building and cross\-sell\-ready relationships over dormant or low\-value acquisition.
  • Sales Leadership and Channel Execution
  • Lead, coach and motivate a field\-sales organisation to consistently deliver acquisition and value\-build targets.
  • Establish a disciplined sales cadence covering joint calls, market visits, lead reviews, branch huddles, pipeline reviews and conversion tracking.
  • Ensure each relationship manager follows a profile\-based sales approach rather than a generic product pitch.
  • Develop market intelligence on competitor propositions, local business clusters, referral sources and emerging commercial hubs.
  • Build productive referral ecosystems with Chartered Accountants, trade associations, market intermediaries, merchant networks, developers, institutional administrators and existing clients.
  • Current\-Account Activation and Value Build\-Up
  • Ensure newly acquired accounts become transaction\-active within defined activation timelines.
  • Drive operating balances, inward credits, collections, payment activity and digital banking adoption.
  • Track early\-warning indicators including low funding, non\-activation, declining balances, low transaction velocity and potential attrition.
  • Build strategies to migrate primary transaction flows—collections, vendor payments, payroll, taxes and operating cash—to the bank.
  • Improve account quality by monitoring average balance, debit transactions, credit transactions and account profitability.
  • Solution\-Led Cross\-Sell
  • Use the current account as the primary operating hub for business clients and identify the appropriate product solution based on the customer’s business model.
  • Drive adoption of corporate internet banking and mobile approvals; cash management and bulk payment solutions; POS, Android POS, QR and Soundbox; sweep\-in / sweep\-out or FFD structures; debit cards; collections and transaction banking solutions; and promoter, family, wealth and premium savings propositions.
  • Partner with product teams to convert business pain points into integrated propositions—for example, POS for collections, Internet Banking for payment controls, FFD for temporary balances and Aspire/premium banking for promoter wallet deepening.
  • Customer Relationship and Service Governance
  • Build senior\-level relationships with anchor clients and participate in strategic joint calls for high\-value prospects.
  • Ensure timely resolution of onboarding, account\-opening, transaction, service and digital\-banking issues.
  • Work with branches and operations teams to reduce turnaround time, improve onboarding quality and strengthen client experience.
  • Review top customers and at\-risk accounts regularly to protect balances, transactions and wallet share.
  • Drive customer retention through proactive engagement, problem solving and relevant product deepening.
  • Risk, Compliance and Portfolio Quality
  • Ensure all sourcing, onboarding and account activation follows internal policies and applicable KYC, AML, fraud\-risk and regulatory requirements.
  • Maintain high standards of customer due diligence, documentation quality, source\-of\-funds understanding and business\-profile validation.
  • Monitor exceptions, unusual transaction behaviour, documentation gaps and operational risks; escalate promptly where needed.
  • Build a culture of right\-first\-time acquisition, with no compromise on compliance for target achievement.
  • People Leadership
  • Recruit, develop, retain and performance\-manage a high\-quality current\-account sales team.
  • Set clear scorecards covering acquisition, activation, AQB/AMB, transaction activity, fee income, cross\-sell, productivity, service quality and compliance.
  • Conduct structured coaching through joint market visits, call observations, weekly reviews and capability\-building sessions.
  • Identify skill gaps and develop targeted interventions around sales planning, segment understanding, solution selling, digital banking and compliance.
  • Maintain a strong talent pipeline and manage attrition proactively.

Key Performance IndicatorsDimensionIllustrative KPIsAcquisitionNew\-to\-bank current accounts, high\-value accounts, segment\-wise acquisitionBalance GrowthAQB/AMB growth, activated accounts, value build\-up and balance retentionTransaction PrimacyInward credits, transaction\-active accounts and payment/collection volumesRevenueFee income, POS/QR revenue, cash\-management revenue and cross\-sell revenueProduct PenetrationInternet banking, POS, debit/business card, FFD, assets and promoter bankingPortfolio QualityNon\-activation rate, dormant accounts, early attrition, balance decline and compliance exceptionsTeam PerformanceProductivity per RM, conversion rate, hiring quality, attrition and training completionCustomer ExperienceOnboarding TAT, service\-resolution TAT, complaint trends and retention of top accounts

  • *Location:**

Regional Office Coimbatore

  • *Job:**

Relationship Management

  • *Schedule:**

Regular

  • *Employee Status:**

Full time

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Job Overview

Job type
Full-time
Work mode
On-site
Location
Chennai
Posted
1d ago
Source
Indeed