Analyst - Marketing 4B

Analyst \- Marketing**Ready to turn bold ideas into real\-world impact?**

At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry\-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large\-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast\-moving, innovation\-driven environment, love building and deploying cutting\-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.

Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

• *Job Description**

Responsibilities: Analyze digital marketing campaigns to evaluate performance and identify areas for optimization. Measure and report on key performance indicators (KPIs) to assess campaign effectiveness. Identify trends, insights, and opportunities to improve digital marketing strategies. Collaborate with marketing and cross\-functional teams to develop data\-driven initiatives. Monitor and optimize website traffic, user experience, and engagement across digital channels. Utilize analytics platforms and digital tools to track, report, and inform decision\-making. Recommend improvements to campaigns, processes, and strategies to drive better results.**Qualifications**

Bachelors \- Business Administration, Bachelors \- Communication, Bachelors \- Marketing, Bachelors \- Sales, Masters \- Marketing**Certifications**

Certified Digital Marketing Professional \- Digital Marketing InstituteDigital Marketing Institute, Certified Marketing Executive (CME) \- Software University (SoftUni)Software University (SoftUni), Certified Sales Executive (CSE) \- TCSTCS, Digital Marketing Certificate Program \- UdacityUdacity, HubSpot Content Marketing Certification \- HubSpot AcademyHubSpot Academy**Required Skills**

Adobe Experience Manager (AEM), Adobe Experience Manager (AEM), Application Development, Collaboration Tools, Content Management, Content Strategy, Customer Relationship Management (CRM), Data Analytics, Data\-Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Design Thinking, Digital Content Creation, Digital Content Management Systems, Digital Marketing Analytics, Executive Presence, Financial Analysis Reporting, Google Analytics, Joomla Content Management System (CMS), Marketing Analytics, Market Segmentation, Microsoft Excel, Microsoft Power BI {\+ 16 more}**Language**

English (Required)**Language Proficiency \-**

Proficient \- C2**Additional Job Location \-**

• *Job Type**

Regular**Master Skill List \-**

Marketing**Remote Type \-**

Hybrid**Work Shift \-**

Day Job (India)**Why join Genpact?**

• **Lead AI\-powered transformation** – Drive innovation and solve real\-world business challenges that matter
• **Make an impact** – Help global enterprises solve business challenges that matter
• **Accelerate your career** – Gain hands\-on experience, mentorship, and world\-class learning opportunities to stay ahead
• **Work with the best** – Join 140,000\+ bold thinkers and problem\-solvers who push boundaries every day
• **Thrive in a values\-driven culture** – Our courage, curiosity, and incisiveness \- built on a foundation of integrity and inclusion \- allow your ideas to fuel progress

Come join the 140,000\+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.