Area Sales Manager (ASM)

1\. Sales Target Achievement

• Achieve monthly, quarterly, and annual sales targets.
• Prepare territory\-wise and dealer\-wise sales plans.
• Monitor daily sales performance against targets.
• Identify sales opportunities and develop strategies to increase revenue.
• Ensure consistent sales growth across assigned territories.

2\. Dealer \& Distributor Management

• Appoint new dealers and distributors in potential markets.
• Maintain strong relationships with existing dealers and distributors.
• Ensure regular order collection and timely product supply.
• Monitor dealer\-wise sales performance.
• Resolve dealer complaints and business\-related issues.
• Develop inactive dealers and improve their sales contribution.

3\. Sales Team Management

• Lead, guide, and motivate Sales Executives and Sales Officers.
• Assign monthly sales targets to team members.
• Monitor daily field activities and market visits.
• Conduct regular sales review meetings.
• Provide product knowledge and sales training.
• Evaluate individual performance and take corrective action.

4\. Market Development \& Expansion

• Identify new markets and business opportunities.
• Increase dealer network coverage in assigned districts.
• Conduct regular market surveys and competitor analysis.
• Identify fast\-moving and slow\-moving products.
• Develop strategies to improve brand visibility.
• Ensure maximum product availability across retail outlets.

5\. Payment Collection \& Outstanding Control

• Monitor dealer\-wise outstanding payments.
• Ensure timely collection according to company credit policies.
• Follow up on overdue payments.
• Coordinate with the accounts department for payment reconciliation.
• Control credit exposure and minimize overdue outstanding amounts.
• Avoid unnecessary billing to dealers with overdue balances.

6\. Daily Sales Reporting \& Monitoring

• Submit daily sales and collection reports.
• Monitor sales executive attendance and field activities.
• Prepare weekly and monthly sales performance reports.
• Track dealer visits, new appointments, and order conversions.
• Report competitor activities, pricing, and market feedback.
• Maintain accurate sales forecasts.

7\. Product Promotion \& Brand Development

• Promote company products, including kitchenware, cookware, mixer grinders, fans, and other home appliances.
• Ensure proper product display at dealer outlets.
• Coordinate promotional activities and dealer schemes.
• Educate dealers about new products, features, and benefits.
• Support new product launches and marketing campaigns.

8\. Inventory \& Stock Management

• Monitor stock availability at distributor and dealer levels.
• Coordinate with the warehouse and dispatch departments.
• Ensure availability of fast\-moving products.
• Identify slow\-moving and non\-moving stock.
• Recommend stock clearance strategies.
• Avoid unnecessary stock accumulation at dealer outlets.

9\. Customer Relationship \& Complaint Handling

• Maintain professional relationships with dealers and key customers.
• Address product\-related complaints promptly.
• Coordinate warranty and service issues with the service department.
• Ensure dealer satisfaction and long\-term business relationships.
• Collect customer feedback for product improvement.

10\. Territory Planning \& Field Visits

• Prepare monthly journey plans and daily route plans.
• Visit key dealers and distributors regularly.
• Conduct joint market visits with sales team members.
• Monitor competitor activities within assigned territories.
• Ensure proper market coverage and productive field visits.

Location is Ernakulam

Experience in similar industry is mandatory

Pls Call 9809199301

Job Types: Full\-time, Permanent

Pay: ₹30,000\.00 \- ₹45,000\.00 per month

Benefits

• Commuter assistance

Experience

• total work: 1 year (Preferred)

Work Location: In person