Area Sales Manager – Eco-Friendly Paints

• *Job Summary**

We are looking for a dynamic, result\-oriented Area Sales Manager to drive sales and market expansion for our eco\-friendly paint products. The candidate will be responsible for developing dealer and distributor networks, generating business from painters, contractors, builders, architects, interior designers, and institutional customers, and increasing product sales across the assigned territory.

The ideal candidate will have strong experience in field sales, channel development, project sales, and customer relationship management, preferably in paints, coatings, building materials, or related industries. An interest in sustainable and environmentally responsible products will be an advantage.

• *Key Responsibilities**

• *1\. Sales and Business Development**

• Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets for eco\-friendly paint products.
• Expand the company's market presence by identifying new customers and business opportunities.
• Generate sales through regular market visits, customer meetings, product demonstrations, and follow\-ups.
• Develop business relationships with painters, painting contractors, builders, architects, interior designers, and construction companies.
• Identify new projects and convert enquiries into confirmed orders.

• *2\. Dealer and Distributor Development**

• Identify, appoint, and develop dealers, distributors, paint retailers, and channel partners across the assigned territory.
• Build strong relationships with existing channel partners and improve their sales performance.
• Increase product availability, visibility, and market penetration.
• Conduct dealer meetings, product presentations, promotional activities, and training sessions to create awareness about eco\-friendly paints.
• Develop a strong network of painters and contractors who can recommend and use the company's products.

• *3\. Project and Institutional Sales**

• Identify opportunities in residential, commercial, hospitality, and other construction projects.
• Develop relationships with builders, developers, architects, interior designers, contractors, and procurement teams.
• Promote the benefits and applications of eco\-friendly paints to prospective customers.
• Track project opportunities from lead generation and product trials to negotiations and order closure.
• Coordinate with internal teams to ensure timely quotations, product availability, and customer support.

• *4\. Territory Management and Market Expansion**

• Plan and execute regular field visits across the assigned territory.
• Map potential dealers, retailers, painters, contractors, and project customers.
• Monitor competitor activities, market pricing, customer preferences, and emerging opportunities.
• Prepare territory\-wise sales plans and identify opportunities to increase market share.
• Maintain accurate records of customer interactions, sales pipelines, and business performance.

• *5\. Team Management and Reporting**

• Manage, guide, and motivate sales executives and field sales personnel, where applicable.
• Monitor team performance and ensure achievement of sales targets.
• Conduct regular sales reviews and establish clear market\-visit and customer\-development plans.
• Submit periodic sales reports, forecasts, and market feedback to management.

• *6\. Customer Relationship Management**

• Build long\-term relationships with dealers, painters, contractors, architects, and end customers.
• Address customer queries and coordinate product demonstrations, samples, and technical support where required.
• Gather feedback on product performance, application, pricing, and customer satisfaction.
• Support repeat business, customer retention, and brand reputation.

• *Required Qualifications and Experience**

• Graduate in any discipline; a qualification in business or sales management will be an advantage.
• Preferably 5–12 years of experience in sales and business development in paints, coatings, construction chemicals, building materials, or allied industries.
• Experience in dealer and distributor development, field sales, territory management, and project sales.
• Established relationships with paint dealers, painters, contractors, builders, architects, or other construction\-industry stakeholders will be an advantage.
• Experience in achieving sales targets and managing customer accounts.
• Prior experience in leading a sales team is desirable.
• Strong communication, negotiation, presentation, and relationship\-management skills.
• Willingness to travel regularly within the assigned territory.
• Basic computer skills and familiarity with sales reporting or CRM tools.

• *Key Performance Indicators (KPIs)**

• Achievement of monthly and quarterly sales targets.
• Number of new dealers and distributors appointed.
• Growth in active dealers, retailers, and repeat customers.
• Sales growth and market penetration across the assigned territory.
• Number of painter, contractor, architect, and builder relationships developed.
• Project enquiries generated and converted into orders.
• Product demonstrations, trials, and promotional activities conducted.
• Customer retention, sales pipeline development, and timely reporting.

Interested candidates may email their resume and expression of interest to careers@mlimebuild.com

Check out our Instagram page MLIME\_lime and our website www.mlimebuild.com

Pay: ₹50,000\.00 \- ₹100,000\.00 per month

Work Location: In person