Assistant Manager - Marketing

• *Job Title: Assistant Manager \- Marketing**

• *Location**

Chennai / Mahindra City

• *Experience**

10–15 years in Industrial / Manufacturing / B2B Marketing

• *Role Overview**

The **Candidate** will lead the Organization’s demand creation and market development strategy across industrial, infrastructure, municipal, and OEM segments for its pump portfolio. This role owns **end‑to‑end demand generation—from market intelligence and campaign strategy to pipeline impact and ROI**.

The role requires strong collaboration with **Sales Leadership, Channel Partners, Product Management, and Senior Management**, and plays a critical role in building sustained market demand in **long\-cycle, project‑driven environments**.

• *Key Responsibilities**

• *Strategic Demand \& Market Leadership**

• Define and own the **overall demand generation strategy** for domestic and/or export markets
• Identify priority industries, applications, geographies, and customer segments for growth
• Translate business goals into annual demand plans, campaign roadmaps, and budget allocation
• Act as the marketing partner to Sales leadership for pipeline creation and market expansion

• *Campaign \& Program Ownership**

* Lead high\-impact demand programs including

• + Large trade exhibitions and global industrial expos

+ Industry\-specific technical seminars, roadshows, and consultant meets

+ Digital demand programs (SEO, website, email, LinkedIn, paid media)

+ Product launch and application awareness campaigns

• Ensure programs are aligned to **product verticals, industries, and sales priorities**

• *Consultant, EPC \& Influencer Engagement**

• Build structured engagement programs for consultants, EPCs, specifiers, and influencers
• Drive specification wins through technical positioning, case studies, and reference projects
• Support sales teams in building long\-term relationships with decision influencers

• *Channel \& Partner Demand Generation**

• Design and govern channel demand generation frameworks for dealers and distributors
• Enable partners with campaigns, tools, messaging, and co\-marketing programs
• Track and improve partner\-led inquiry generation and pipeline contribution

• *Content, Messaging \& Brand Leadership**

• Own demand\-related messaging, value propositions, and application narratives
• Guide development of:
• + Technical brochures, application notes, and industry\-focused content

+ Case studies, reference documents, and proof\-of\-performance materials

+ Website structure and content aligned to buyer journeys

• Ensure consistent brand and technical positioning across all touchpoints

• *Sales Alignment \& Revenue Impact**

• Define lead qualification, handoff, and feedback processes with Sales
• Review regional pipelines and campaign performance with Sales leadership
• Drive improvements in inquiry quality, conversion rates, and deal velocity

• *Analytics, Governance \& ROI**

• Establish KPIs for demand generation including inquiries, qualified projects, pipeline value, and ROI
• Own dashboards, reporting cadence, and leadership reviews
• Use insights to refine strategy, optimize spend, and scale high\-performing programs

• *Team \& Vendor Leadership**

• Mentor and guide demand generation, digital, and field marketing teams
• Manage external agencies, event partners, and digital vendors
• Build scalable processes and best practices across regions

• *Required Qualifications**

• Bachelor’s degree in Engineering (Mechanical / Industrial preferred) or MBA \- Marketing, or Business Administration.
• Min 6 years (for AM) \& Min 13\+ years( for Manager ) of experience in B2B industrial marketing or demand generation from an organization of repute.
• Proven experience driving demand in pump manufacturing, fluid handling, capital equipment, or heavy engineering
• Experience working closely with senior sales and business leaders

• *Preferred Qualifications**

• MBA in Marketing or Strategy
• Experience managing multi\-region or export market demand programs
• Exposure to energy efficiency, sustainability, or regulatory\-driven markets

• *Key Skills \& Competencies**

• Strategic thinking with strong execution discipline
• Deep industrial market and application understanding
• Leadership and cross\-functional influence
• Data\-driven decision making
• Executive communication and stakeholder management

• *Success Metrics (KPIs)**

• Qualified inquiries and project leads generated
• Marketing\-influenced pipeline and revenue
• Consultant / EPC engagement and specification wins
• Channel partner demand contribution
• ROI from exhibitions, campaigns, and digital programs

• *Why This Role Matters**

This is a **high\-impact role** that directly influences market presence, pipeline quality, and long\-term growth in competitive industrial segments.