Assistant Manager - Marketing

• *A. Role Objective**

Assist in monitoring the marketing activities and carry out the marketing activities in the store to ensure the achievement of overall sales target.

• *B. Primary Responsibilities**

• *Marketing Plan**

· To assist in creating the business development plan for the assigned store in consultation with the MHQ Marketing team.

· To create individual business development targets for marketing executives and ensure that overall targets are met.

• *Functional Responsibilities**

• Responsible for achieving sales targets set by the organization and generate revenue through the Marketing Team.

· Assist in supervising all marketing MTMs and motivate, manage and train the subordinates to close the target.

· Drive new customer acquisition in coordination with Marketing and Sales team.

· Conduct follow ups on all addresses collected from prospective customers, DNF Data \& other related businesses (wedding related agencies, event management, beauty salons, etc.)and build a good relationship to generate leads.

· Collect leads from marketing executives/Sales team and other different sources of prospective weddings and develop a database of potential customers to report to superiors.

· Verify reports of the marketing staff and cross check the authenticity by making follow up calls to the prospective customers.

• Invite potential customers(leads)/existing customers to the Store, to whom the marketing employee has already met; for exhibitions, promotional events/campaigns, etc.

· Monitor the visits of the Marketing Executives through GPS tracking and verify the entry of leads into the CRM software regarding the client visits.

· Provide guidance and resolve queries of Marketing Executives and is responsible for their movements.

· Assist in visiting high net worth customers to convince them to make purchases from Malabar.

· Review leads from different sources of prospective weddings \& advances and update the Showroom Heads on the same.

· As part of the CSR initiative of stores, check the eligibility of applicants to various charitable schemes introduced by the organization.

• *Marketing**

· Understand the creative requirements of the store and inform superiors and make necessary arrangements.

· Communicate and participate in meetings with Visual merchandising team for store branding requirements, new visual and decor ideas.

· Supervise and execute ATL, BTL, digital activities \& other localized marketing campaigns at store level in coordination with Showroom Head based on the approvals from MHQ Marketing team (execution,tracking, generating leads and analyzing outcomes).

· Assist in monitoring hoardings by collecting relevant information from Marketing Executives and manage BTL expenses.

· Make necessary arrangements to replace the damaged hoarding boards.

• Network with major industry players and gather information on competitor’s marketing strategy and their activities and update superiors with current market situation.
• Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages \& posts) and execute online reputation management activities to ensure neutral/positive sentiment.

· Coordinate for all events, campaigns, exhibitions at regional and store level.

· Ensure and measure the effectiveness of community marketing.

• *Internal Process**

· Generate marketing MIS reports to monitor and analyze market trends, campaign\-based expenses, and activities done.

· Analyze call center reports to understand the feedback from prospective customers and manage customer inquiries.

• *People development**

· Identify learning needs of team and self and provide requirements to L\&D team

· Ensure completion of mandatory training programs for self and team

· Drive a performance driven culture in the team by timely monitoring, review of performance and feedback to the team members.

Pay: ₹30,500\.00 \- ₹45,000\.00 per month

Benefits

• Food provided

Work Location: In person