Assistant Manager - Marketing Mall

Assistant Manager / Deputy Manager – Mall Marketing

\*Location:\* \[Location]

\*Department:\* Marketing

\*Industry:\* Mall / Retail /

\*Experience:\* 4–5Years

\*Designation:\* Assistant Manager / Deputy Manager – Mall Marketing

\#\# Job Overview

We are looking for a \*dynamic, creative and result\-oriented Assistant Manager / Deputy Manager – Mall Marketing\* to support and drive the overall marketing agenda of the mall through a \*360° integrated marketing approach\*.

The ideal candidate should have hands\-on experience in \*mall marketing / retail marketing, with a strong understanding of \*\*digital marketing, social media, content, consumer engagement, events, campaigns, partnerships and on\-ground activations\*.

This is \*not a pure performance marketing or digital marketing role. The candidate should be comfortable managing both \*\*marketing strategy and execution\* in a fast\-paced mall/retail environment.

\#\# Key Responsibilities

\#\#\# 1\. 360° Mall Marketing \& Campaigns

\- Plan and execute \*monthly, seasonal and festive marketing calendars\*.

\- Support integrated marketing campaigns across \*digital, social media, events, OOH, in\-mall branding and on\-ground activations\*.

\- Develop campaigns focused on increasing \*mall footfall, customer engagement, participation and sales opportunities\*.

\- Identify innovative marketing opportunities based on the mall's \*catchment audience and consumer trends\*.

\- Support marketing initiatives for festivals, special occasions, store launches and mall\-led campaigns.

\#\#\# 2\. Digital, Social Media \& Content

\- Support the mall's \*digital and social media marketing strategy\*.

\- Coordinate with creative and digital agencies for \*content calendars, campaigns, reels, contests and influencer marketing\*.

\- Develop and execute digital campaigns around \*events, festivals, offers and mall initiatives\*.

\- Monitor social media and digital campaign performance and provide actionable insights.

\- Explore \*hyperlocal digital marketing and community\-building initiatives\*.

\#\#\# 3\. Events \& On\-Ground Activations

\- Conceptualise and execute \*events, festivals, workshops, consumer engagement activities and on\-ground activations\*.

\- Manage the complete event lifecycle, including \*ideation, planning, budgeting, vendor coordination, execution and post\-event evaluation\*.

\- Coordinate with \*artists, agencies, vendors, emcees, influencers and internal teams\*.

\- Ensure smooth execution of events and maintain a high\-quality customer experience.

\- Monitor event participation and effectiveness against defined objectives.

\#\#\# 4\. Partnerships \& Collaborations

\- Develop and manage partnerships with \*brands, F\&B partners, retailers, schools, colleges, communities, influencers and local businesses\*.

\- Identify co\-marketing and cross\-promotion opportunities to increase reach and optimise marketing spends.

\- Coordinate with retailers for \*store launches, promotions and retailer marketing initiatives\*.

\- Explore local partnerships that can improve customer engagement and mall footfall.

\#\#\# 5\. Agency, Vendor \& Budget Management

\- Coordinate with \*creative, digital, media, event and production agencies\*.

\- Prepare agency briefs and ensure timely delivery of creatives and campaigns.

\- Coordinate with vendors for event and marketing execution.

\- Assist in \*vendor negotiations, quotations and budget management\*.

\- Ensure marketing activities are executed within approved budgets and timelines.

\#\#\# 6\. Reporting \& Analytics

\- Track and analyse \*mall footfall, campaign performance, digital engagement, event participation and marketing spends\*.

\- Prepare monthly marketing reports and campaign performance reviews.

\- Analyse customer and campaign insights to improve future marketing initiatives.

\- Maintain records of marketing activities, spends, deliverables and campaign outcomes.

\#\# Required Skills \& Experience

Pay: ₹900,000\.00 \- ₹1,200,000\.00 per year

Work Location: In person