- *Ways of Working:** Employees will work from the job location (Bangalore).
Swiggy Dineout is India's largest dining\-out platform, connecting millions of food lovers with the best restaurants across 30\+ cities. We're not just a reservations tool — we're building a cultural brand that owns India's dining conversation, creates must\-attend dining events, and shapes how India eats out.
We're looking for a sharp, culturally tuned Assistant Marketing Manager to join the Dineout Brand team. You will own three high\-impact pillars: moment\-led topical campaigns, high\-stakes sale IPs (GIRF and beyond), and always\-on cultural brand\-building. This is a role for someone who thinks in stories, moves fast, and genuinely loves food culture.
1\. Topical Day Campaigns
- Own India’s dining conversation on every relevant cultural moment — food days, festive occasions, pop\-culture hooks, and trending cultural narratives.
- Build and maintain a 12\-month topical calendar with sharp, ownable angles for Dineout.
- Develop campaign briefs, oversee creative execution, and manage publishing across social, CRM, and in\-app channels.
- Partner with social and content teams to ensure campaigns are scroll\-stopping and platform\-native.
- Track real\-time trends and move fast \- identify moments and execute within tight turnarounds.
2\. Dineout Sale Events (GIRF \& Sale IPs)
- Build highly compelling, cut\-through sale events \- from GIRF (Great Indian Restaurant Festival) to other sale IPs.
- Lead end\-to\-end campaign development: concept, narrative, creative direction, media brief, and go\-to\-market.
- Coordinate with product, growth, restaurant partnerships teams and agencies to align sales mechanics with marketing messaging.
- Drive consumer urgency and desirability through sharp copy, strong offers of storytelling, and culturally relevant hooks.
- Measure campaign performance; own post\-mortems and continuously sharpen future editions.
3\. Dineout IP — Culture Building
- Conceptualise and build owned IPs that cement Dineout as a cultural brand
- Identify whitespace in the dining culture conversation and develop recurring formats (events, editorial, creator collabs, experiential) that Dineout can own.
- Work with influencer, PR, and community teams to grow IP reach and relevance over time.
- Build business cases for new IPs and track them against brand health and engagement metrics.
4\. Product Marketing
- Partner with the product team to craft go\-to\-market strategies for new features and product launches.
- Translate product capabilities into consumer\-facing benefits with clear, compelling messaging.
- Drive feature adoption through targeted campaigns across owned, paid, and in\-app channels.
- Gather consumer insights and feedback to inform product marketing narratives.
5\. Consumer Immersion \& Insight\-Led Campaigns
- Proactively immerse yourself in the lives of Dineout’s consumers — go beyond data dashboards to understand how, why, and where people make dining decisions.
- Conduct regular consumer interactions — restaurant visits, user interviews, community listening — to surface fresh tensions, desires, and dining behaviours that campaigns can be built around.
- Synthesise qual and quant consumer research into sharp, actionable insights that form the foundation of campaign briefs — not just the appendix.
- Champion a culture of consumer\-first thinking within the team — push back on campaigns that are brand\-led without a genuine human truth at their core.
- Work with research and analytics partners to track shifts in consumer dining sentiment, preference, and occasion behaviour across key markets.
- *What We’re Looking For:**
- 3\+ years of experience in brand marketing, campaign management, or content marketing — preferably in consumer internet, F\&B, or lifestyle.
- Demonstrable track record of owning and executing campaigns end\-to\-end, from brief to live.
- Strong cultural antennae — you clock what’s trending, what’s cringe, and what’s going to resonate.
- Excellent written communication; you can write a sharp brief, a punchy caption, and a concise business case.
- Comfortable working in a fast\-paced, high\-ownership environment where ambiguity is the norm.
- Experience collaborating with creative, social, influencer, and product teams.
- A genuine love for food, dining culture, and building things that people care about.
- Genuine curiosity about consumers — you seek out real people, real conversations, and real dining moments rather than relying solely on reports and dashboards.
- Ability to distill a messy mix of consumer observations, qual research, and behavioural data into a single, compelling campaign insight that creative teams can run with.
- Prior experience at a consumer tech startup or a top\-tier FMCG / F\&B brand.
- Exposure to performance marketing metrics to connect brand work to business outcomes.
- Experience ideating or managing branded IPs, events, or creator\-led campaigns.
- Work on a brand with a genuine cultural mandate in one of India’s fastest\-growing consumer categories.
- High ownership from day one — your work ships to millions.
- Collaborative, creative team that values bold ideas and thoughtful execution.
- Competitive compensation, Swiggy employee benefits, and free food (obviously).
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.