B2B Digital Marketing

We are looking for a highly motivated Executive – B2B Digital Marketing with 1–2 years of experience to support our brand building, lead generation, and digital marketing initiatives.

The ideal candidate should have hands\-on experience in LinkedIn marketing, social media campaigns, email marketing, content writing, and digital campaign execution.

Key Responsibilities

• Manage and execute social media campaigns across LinkedIn and Instagram
• Create and schedule engaging content for social media platforms
• Run email marketing campaigns for lead generation and customer engagement
• Support LinkedIn content marketing initiatives for leadership and company branding
• Write blogs, website content, case studies, newsletters, and social media posts
• Coordinate with sales and business teams to create marketing campaigns for talent marketplace and staffing services
• Track campaign performance and prepare basic reports on leads, engagement, and conversions
• Assist in SEO initiatives including keyword research, blog optimization, and website content updates
• Support webinar, event, and employer branding campaigns
• Maintain marketing calendars and ensure timely execution of campaigns
• Research competitors, industry trends, and customer segments

Requirements

• Graduate / BBA / MBA with 1–2 years of experience in digital marketing
• Experience in B2B marketing, preferably in service\-based industries
• Good understanding of LinkedIn, Instagram, email marketing, and content marketing
• Strong written communication and content writing skills
• Basic understanding of SEO, Google Analytics, and social media analytics
• Familiarity with tools such as Canva, Mailchimp, LinkedIn Campaign Manager, HubSpot, or similar platforms is preferred
• Creative mindset with strong attention to detail
• Ability to manage multiple campaigns and deadlines

Preferred Skills

• Experience in running LinkedIn Ads and lead generation campaigns
• Basic knowledge of SEO and website content optimization
• Experience in writing blogs and thought leadership content
• Exposure to B2B marketing for technology, staffing, or HR\-related businesses

Education

Graduate / BBA / MBA

Why Join Ellow

• Opportunity to work closely with the leadership team
• Exposure to a fast\-growing talent marketplace and technology services business
• Opportunity to build expertise in B2B digital marketing and employer branding
• Dynamic and entrepreneurial work environment

Ability to commute/relocate

• Kochi, Kerala (Kochi): Reliably commute or planning to relocate before starting work (Required)

Application Question(s)

• What is your current CTC?
• What is your expected CTC?
• Notice Period?

Experience

• Digital marketing: 1 year (Required)

Work Location: In person