B2B Outbound Field Sales Executive

• *About the Role**

We are seeking an experienced and result\-oriented B2B Outbound Field Sales Executive to expand our business in the Spices and Mustard Oil segments.

The candidate will be responsible for identifying new business opportunities, developing wholesale and distribution networks, acquiring bulk buyers, conducting regular market visits, and building long\-term relationships with retailers, wholesalers, distributors, and institutional customers.

The ideal candidate should have 2–5 years of experience in FMCG or food product sales, excellent negotiation skills, and a proven ability to generate and convert B2B leads.

• *Key Responsibilities**

• *1\. B2B Sales \& Lead Generation**

• Identify and approach potential B2B customers for spices and mustard oil.
• Generate leads through outbound calls, market visits, references, and networking.
• Develop relationships with wholesalers, distributors, retailers, and bulk purchasers.
• Identify new markets and business opportunities in assigned territories.
• Convert prospective customers into regular business accounts.

• *2\. Field Sales \& Market Development**

• Conduct daily visits to wholesale markets, grocery stores, supermarkets, and distribution points.
• Present the company's spices and mustard oil product portfolio.
• Explain product quality, packaging, pricing, margins, and commercial benefits.
• Negotiate bulk orders, pricing, and payment terms within company policies.
• Achieve assigned daily, weekly, and monthly sales targets.

• *3\. Distributor \& Wholesale Network Development**

• Appoint new distributors, stockists, dealers, and wholesale partners.
• Expand the company's distribution network across assigned markets.
• Develop relationships with FMCG distributors and food product traders.
• Identify opportunities for bulk supply and recurring orders.
• Maintain strong relationships with existing channel partners.

• *4\. Institutional \& Bulk Sales**

• Identify potential customers such as hotels, restaurants, caterers, food manufacturers, and institutional buyers.
• Generate bulk orders for mustard oil and spices.
• Explore private\-label, commercial packaging, and wholesale supply opportunities.
• Develop long\-term supply contracts with potential business customers.

• *5\. Customer Relationship Management**

• Follow up with prospects, quotations, samples, and pending orders.
• Maintain regular communication with existing customers.
• Coordinate with internal teams for order processing and timely delivery.
• Monitor customer satisfaction and encourage repeat purchases.
• Follow up on outstanding payments and collections.

• *6\. Sales Reporting \& Target Achievement**

• Maintain daily field visit and customer interaction reports.
• Track leads, quotations, order bookings, and sales conversions.
• Monitor competitor activities, market pricing, and customer preferences.
• Submit weekly and monthly sales performance reports.
• Achieve assigned revenue, volume, and customer acquisition targets.

• *Target Customer Segments**

• Spices \& Masala Wholesalers
• Mustard Oil Wholesalers
• FMCG Distributors \& Stockists
• Grocery \& Kirana Stores
• Supermarkets \& Retail Chains
• Food Product Traders
• Hotels, Restaurants \& Caterers (HoReCa)
• Food Processing \& Manufacturing Companies
• Institutional \& Bulk Buyers
• Private Label Buyers
• Regional Distributors and Dealers

Required Qualifications \& Skills

• Minimum 12th Pass; Graduation preferred.
• **2–5 years of experience in B2B Field Sales.**
• Experience in spices, edible oil, FMCG, grocery, or food product distribution preferred.
• Strong communication, presentation, and negotiation skills.
• Proven ability to generate new leads and independently close B2B sales.
• Good understanding of wholesale markets and distribution channels.
• Knowledge of local market dynamics and competitor pricing.
• Basic computer knowledge, MS Excel, WhatsApp Business, and CRM.
• Willingness to travel extensively for market visits.
• Two\-wheeler and valid driving licence preferred.

Key Performance Indicators (KPIs)

• Daily productive market visits.
• Number of new B2B leads generated.
• New customer acquisition per month.
• Monthly sales revenue and sales volume.
• Number of new distributors and wholesalers onboarded.
• Repeat order generation and customer retention.
• Market expansion and territory development.
• Payment collection and outstanding management.

Compensation \& Benefits

• Competitive fixed monthly salary.
• Attractive performance\-based sales incentives.
• Additional incentives for new customer acquisition.
• Travel allowance / Local conveyance as per company policy.
• Career growth opportunities in Sales \& Business Development.

Ideal Candidate Profile

We are looking for a proactive and self\-driven sales professional who understands the FMCG and food products market and can independently develop new business opportunities.

Candidates with an established network of spice traders, mustard oil wholesalers, FMCG distributors, grocery retailers, and institutional buyers will be given preference.

Pay: ₹15,000\.00 \- ₹25,000\.00 per month

Work Location: Remote