Brand & Creative Strategist

• *Key Responsibilities**

• *Key Responsibilities**

• Brand Strategy \& Positioning*

• Understand clients’ businesses, industries, target audiences and competitors.
• Develop brand positioning, ideology, personality and differentiation.
• Establish brand communication and storytelling direction.
• Build brand identity and long\-term marketing direction.

• Campaign Conceptualisation*

• Develop innovative marketing campaigns.
• Conceptualise product launches, brand campaigns and promotions.
• Develop campaign themes, storytelling angles and creative concepts.
• Create content ideas that generate engagement and brand recall.

• Marketing Strategy*

• Develop marketing strategies aligned with business objectives.
• Plan activities for brand building as well as sales generation.
• Identify relevant marketing channels and audience segments.
• Develop launch, promotional and growth strategies.

• Social Media \& Content Strategy*

• Strong understanding of Instagram and other social platforms.
• Understand algorithms, trends, content distribution and audience behaviour.
• Identify emerging content formats and opportunities.
• Develop content pillars, calendars, reel concepts and scripts.
• Analyse content performance and improve creative direction.

• Creative Direction*

• Decide how brands should look, feel and communicate.
• Develop visual references, moodboards and creative briefs.
• Guide graphic designers, videographers and video editors.
• Establish creative standards and maintain brand consistency.
• Direct shoots and oversee creative production.

• Team Leadership \& Execution*

• Lead the creative team and provide clear briefs.
• Allocate creative responsibilities and coordinate execution.
• Review designs, videos and campaign deliverables.
• Ensure creative quality and timely execution.
• Work closely with DMEs and Performance Marketers.
• Take ownership from concept to final delivery.

• *Non\-Negotiable Requirements**

• Excellent communication and presentation skills.
• Strong creative thinking and visual understanding.
• Strong understanding of modern brands and social media.
• Comfortable appearing on camera when required.
• Ability to independently develop brand and marketing strategies.
• Ability to lead teams and execute ideas.
• Previous experience working with D2C brands.

• *Ideal Candidate**

Someone who can THINK, PLAN, DIRECT and EXECUTE. A combination of brand strategist, creative director and marketing thinker rather than a conventional social media manager.

Pay: ₹360,000\.00 \- ₹600,000\.00 per year

Work Location: In person