Brand Manager

• **Department:** EvolutionCo Group
• **Experience:** 3–5 Years
• **Level:** Mid\-Level
• **Reports To:** Accounts/Strategy Head
• **Preferred Background:** Digital Marketing Agency / Creative Agency / Integrated Marketing Agency

• *Role Overview**

We are looking for a **Brand Manager** who can take end\-to\-end ownership of client brands, from developing brand strategies and managing digital presence to overseeing campaign execution, website initiatives, and client relationships.

The ideal candidate should combine **strategic brand thinking, creative understanding, digital marketing knowledge, and strong account management skills**.

This is a client\-facing role requiring someone who can act as the **single point of contact (SPOC)** for assigned brands, coordinate cross\-functional teams, and ensure all brand initiatives are delivered with quality, consistency, and measurable impact.

• *Key Responsibilities**

• *1\. Brand Strategy \& Management**

• Develop and manage overall brand strategies aligned with client business objectives.
• Understand brand positioning, target audiences, competitors, and market opportunities.
• Create brand communication frameworks, messaging pillars, and content strategies.
• Ensure brand consistency across websites, social media, campaigns, and other digital touchpoints.
• Identify opportunities to strengthen brand awareness, engagement, and business growth.

• *2\. Social Media \& Digital Marketing**

• Develop platform\-specific social media strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
• Plan monthly content calendars, campaign themes, and engagement initiatives.
• Work closely with content, creative, and performance marketing teams to execute campaigns.
• Review social media creatives, copies, videos, and other content to ensure alignment with brand objectives.
• Analyze social media performance and recommend improvements in reach, engagement, and conversions.
• Support influencer marketing, paid media, and digital brand\-building initiatives.

• *3\. Website \& Digital Experience Management**

• Manage client website projects, including revamps, content updates, landing pages, and digital enhancements.
• Coordinate with UX/UI, development, content, and technology teams.
• Understand client requirements and translate them into clear briefs and actionable deliverables.
• Oversee website content, user experience, brand consistency, and project timelines.
• Ensure smooth coordination for design reviews, feedback, approvals, testing, and launches.
• Identify opportunities to improve website engagement, user journeys, and lead generation.

• Technical development expertise is not mandatory, but a strong understanding of website workflows, UX/UI, CMS, and digital platforms is expected.*

• *4\. Client Relationship \& Account Management**

• Act as the **primary client SPOC** for assigned brands and projects.
• Manage day\-to\-day client communication, meetings, feedback, and approvals.
• Understand client business objectives and proactively recommend marketing and digital solutions.
• Build strong client relationships through strategic inputs, responsiveness, and delivery excellence.
• Manage client expectations, project scope, timelines, and escalations.
• Conduct regular performance reviews and present campaign progress, insights, and recommendations.

• *5\. Campaign Planning \& Execution**

• Develop integrated marketing campaign briefs and execution plans.
• Coordinate campaigns across social media, digital advertising, content, influencer marketing, and websites.
• Work with creative and strategy teams to develop campaign concepts and communication ideas.
• Ensure timely execution of deliverables across multiple workstreams.
• Track campaign outcomes and identify optimization opportunities.

• *6\. Project \& Cross\-Functional Team Management**

1\. Manage multiple brand accounts and projects simultaneously.

2\. Coordinate with internal teams, including

• Creative \& Design
• Content \& Social Media
• Performance Marketing
• UX/UI \& Website Development
• Technology \& Delivery

3\. Create project plans, delivery schedules, and trackers.

4\. Ensure briefs are clear, responsibilities are defined, and deadlines are met.

5\. Conduct internal reviews and quality checks before client presentations.

6\. Maintain structured documentation, MOMs, status reports, and approval trackers.

• *7\. Brand Growth \& Business Opportunities**

• Proactively identify new opportunities within existing client accounts.
• Recommend additional marketing services, digital campaigns, website enhancements, and brand initiatives.
• Support pitch presentations, proposals, and strategic recommendations.
• Collaborate with leadership to drive client retention and account growth.

• *Key Skills \& Requirements**

• **3\-5 years of experience**, preferably in a digital marketing, creative, or integrated agency.
• Strong understanding of brand strategy, digital marketing, and social media.
• Experience managing client accounts and coordinating multiple projects.
• Working knowledge of website design, development processes, UX/UI, and CMS platforms.
• Ability to develop marketing briefs, communication strategies, and campaign plans.
• Strong creative judgment and ability to review content, designs, and brand communication.
• Excellent presentation, communication, and stakeholder management skills.
• Strong project management, multitasking, and problem\-solving abilities.
• Comfortable working with cross\-functional teams and managing demanding client timelines.
• Proficiency in PowerPoint, Excel, Google Workspace, and project management tools.

• *Preferred Experience**

• Experience managing both **brand marketing retainers and website/digital transformation projects**.
• Exposure to B2B, B2C, corporate, and consumer brands.
• Understanding of SEO, paid media, analytics, and lead\-generation funnels.
• Experience in developing integrated 360° marketing campaigns.
• Familiarity with AI\-powered marketing tools and workflow automation.

• *Key Performance Indicators (KPIs)**

• *Evaluation Area \- Success Metrics**

1\. Brand Strategy \- Quality of brand planning, positioning, and strategic recommendations

2\. Client Management \- Client satisfaction, retention, responsiveness, and relationship strength

3\. Project Delivery \- Timely execution, quality of deliverables, and scope adherence

4\. Social Media Performance \- Engagement, audience growth, campaign effectiveness, and actionable insights

5\. Website Projects \- Delivery milestones, quality, coordination, and successful launches

6\. Account Growth \- Identification of upselling and cross\-selling opportunities

7\. Internal Coordination \- Effective team collaboration, planning, and minimal escalations

• *Ideal Candidate Profile**

We are looking for someone who is **more than an Account Manager and more execution\-oriented than a pure Brand Strategist**.

The right candidate should be able to understand a brand's business, recommend what needs to be done, create a structured action plan, brief internal teams, manage execution, and confidently present the outcomes to clients.

They should demonstrate a strong sense of ownership, creative judgment, strategic thinking, and the ability to manage multiple brand initiatives independently.

• *Our expectation:** Someone who can own the brand relationship, drive strategy, manage delivery, and become a trusted marketing and digital partner for the client.

Pay: Up to ₹500,000\.00 per year

Application Question(s)

• What is your current CTC? (INR P.A.)
• What is your expected CTC? (INR P.A.)
• What is your notice period?
• If selected for this role, are you willing to work from our office located at Marol, Andheri East? (Yes/No)

Education

• Bachelor's (Required)

Experience

• brand management: 3 years (Required)

Work Location: In person