Brand Manager / Executive

Job Description: Brand Manager / Brand Executive

• *Company Name:** Enorme Life Sciences Pvt. Ltd.
• *Job Location:** Mohali, Punjab
• *Job Type:** Full\-Time
• *Work Mode:** Work From Office (WFO)
• *Salary:** ₹20,000–₹25,000 per month
• *Qualification:** MBA in Marketing (Mandatory)
• *Experience:** 1–3 Years Preferred
• *Industry:** Nutraceuticals, Healthcare, Pharmaceuticals, FMCG, and Consumer Wellness

Job Summary

The Brand Manager / Brand Executive will be responsible for strengthening brand identity, increasing brand awareness, supporting product marketing initiatives, and coordinating with internal teams to execute effective brand strategies. The candidate should understand consumer behavior, market trends, competitor activities, and marketing communication.

This role requires a combination of creative thinking, analytical skills, planning, execution, and coordination to support the company's brand\-building and business growth objectives.

Key Responsibilities1\. Brand Strategy and Development

• Develop and implement brand strategies aligned with company objectives and business goals.
• Assist in defining brand positioning, target audiences, brand messaging, and product value propositions.
• Maintain a consistent brand identity across all marketing and communication channels.
• Identify opportunities to strengthen brand awareness, brand recall, and customer engagement.
• Support long\-term brand\-building initiatives and promotional planning.
• Ensure that brand communication reflects the company's values, product quality, and market positioning.

2\. Marketing Campaign Planning and Execution

• Plan, coordinate, and execute marketing campaigns for products and brands.
• Develop promotional strategies for product awareness, customer acquisition, and market expansion.
• Coordinate with digital marketing and creative teams to execute campaigns across relevant platforms.
• Assist in preparing campaign briefs, promotional calendars, marketing plans, and campaign reports.
• Track campaign performance and suggest improvements based on results.
• Coordinate product promotions, seasonal campaigns, and brand awareness activities.

3\. Market Research and Competitor Analysis

• Conduct market research to understand customer preferences, purchasing behavior, and emerging trends.
• Analyze competitor brands, product offerings, pricing strategies, packaging, and promotional activities.
• Identify new market opportunities and potential customer segments.
• Prepare market research reports and share actionable recommendations with management.
• Monitor industry developments in nutraceuticals, sports nutrition, dietary supplements, and healthcare products.
• Support product positioning and marketing decisions using market insights.

4\. Product Marketing and Brand Positioning

• Assist in developing marketing strategies for new and existing products.
• Coordinate with the R\&D, sales, product development, and design teams regarding product\-related marketing requirements.
• Help communicate product features, benefits, and differentiators through appropriate marketing materials.
• Support new product launches, promotional activities, and product awareness campaigns.
• Assist in developing product presentations, brochures, catalogues, and other marketing collateral.
• Ensure product information and marketing communication remain accurate and consistent with approved claims and applicable regulations.

5\. Digital Marketing and Social Media Coordination

• Coordinate with the digital marketing team to align online marketing activities with brand objectives.
• Support brand communication across Instagram, Facebook, LinkedIn, websites, and other relevant digital platforms.
• Review marketing creatives, campaign messaging, product content, and promotional materials for brand consistency.
• Collaborate with content writers, graphic designers, and social media executives.
• Monitor online brand visibility, audience engagement, and customer feedback.
• Identify opportunities to improve digital brand presence and online customer experience.

6\. Creative Development and Marketing Communication

• Coordinate the development of product creatives, advertisements, banners, brochures, presentations, and promotional materials.
• Prepare creative briefs for designers and content teams.
• Review marketing materials to ensure consistency in tone, messaging, design, and brand identity.
• Support the creation of product descriptions, brand presentations, campaign concepts, and promotional content.
• Provide inputs for packaging design, labels, product catalogues, and brand communication materials.
• Ensure marketing communication is professional, relevant, and aligned with the target audience.

7\. Sales and Cross\-Functional Coordination

• Work closely with the sales and business development teams to understand market requirements.
• Provide brand\-related information and promotional materials to support sales activities.
• Coordinate with internal departments to ensure timely execution of marketing initiatives.
• Collect feedback from sales teams and customers to identify areas for brand improvement.
• Support the preparation of sales presentations, product profiles, and brand proposals.
• Assist in developing marketing initiatives that support lead generation, customer retention, and business growth.

8\. Brand Performance Monitoring and Reporting

• Monitor brand performance, marketing campaign results, and customer engagement.
• Prepare weekly and monthly reports on completed activities, campaign performance, and brand initiatives.
• Track relevant marketing indicators, including brand reach, engagement, campaign response, and lead contribution.
• Maintain records of marketing activities, campaign schedules, promotional expenses, and deliverables.
• Evaluate campaign effectiveness and recommend corrective actions where necessary.
• Present findings and suggestions to management for continuous improvement.

9\. Brand Consistency and Quality Control

• Ensure consistent use of brand logos, colours, fonts, product information, and communication guidelines.
• Review marketing and promotional materials before publication or distribution.
• Coordinate updates to brand assets and marketing documents when required.
• Maintain organized records of approved creatives, brand guidelines, and marketing collateral.
• Ensure product\-related marketing statements follow company approvals and applicable advertising and regulatory requirements.

Required Qualifications

• MBA in Marketing is mandatory.
• A bachelor's degree in Business Administration, Commerce, or a related discipline is preferred.
• Candidates with 1–3 years of experience in brand management, brand marketing, product marketing, or marketing coordination will be preferred.
• Freshers with strong marketing knowledge and relevant internship experience may also be considered.

Required Skills and Competencies

• Strong understanding of brand management and marketing fundamentals.
• Knowledge of market research, competitor analysis, and consumer behavior.
• Excellent written and verbal communication skills.
• Good presentation, planning, and coordination abilities.
• Creative thinking and problem\-solving skills.
• Ability to manage multiple marketing activities and meet deadlines.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Familiarity with digital marketing, social media, and marketing analytics.
• Ability to work collaboratively with cross\-functional teams.
• Strong attention to detail and a results\-oriented approach.

Preferred Industry Experience

Experience in any of the following industries will be an advantage

• Nutraceuticals and dietary supplements
• Sports nutrition and health supplements
• Pharmaceuticals and healthcare
• FMCG and consumer products
• Wellness and personal care

Key Performance Indicators (KPIs)

Performance may be evaluated based on

• Successful execution of brand and marketing campaigns.
• Improvement in brand visibility and audience engagement.
• Quality and consistency of brand communication.
• Timely delivery of marketing projects and promotional materials.
• Effectiveness of market research and competitor analysis.
• Contribution to product launches and brand development initiatives.
• Accuracy and timeliness of marketing reports.
• Coordination and support provided to sales and digital marketing teams.

What We Offer

• Opportunity to work with a growing nutraceutical manufacturing company.
• Exposure to brand development, product marketing, and marketing strategy.
• Opportunities to contribute to new product launches and brand\-building initiatives.
• Collaborative work environment.
• Professional learning and career development opportunities.

Job Details at a Glance

• *Position:** Brand Manager / Brand Executive
• *Department:** Marketing
• *Location:** Mohali, Punjab
• *Employment Type:** Full\-Time, Work From Office
• *Salary:** ₹20,000–₹25,000 per month, depending on qualifications and experience
• *Qualification:** MBA in Marketing
• *Experience:** 1–3 years preferred

How to Apply

Interested candidates can share their updated resume with the HR team via WhatsApp at **\+91 90567 85212**.

Please provide the following details along with your application

• Current location
• Total and relevant work experience
• Current CTC
• Expected CTC
• Notice period and earliest joining date
• Preferred interview availability
• LinkedIn profile link

• *Company:** Enorme Life Sciences Pvt. Ltd.
• *Location:** Mohali, Punjab

Pay: ₹20,000\.00 \- ₹25,000\.00 per month

Benefits

• Health insurance

Work Location: In person