The overarching purpose of these responsibilities is to drive brand growth, market presence, and business success through strategic media planning, execution, and stakeholder collaboration.
Team Size
Budget
Needs to finalize plans as per the role \& responsibility \& post approval from seniors launch the project
Develop GTM media strategy with a holistic view of objective to investments. Develop annual strategy \& tactical approach for brand \& product level marketing
NA
Competitive benchmarking industry levels \& cross category deeper understanding. Buying benchmarking on deals for media tie\-ups \& properties
Developing \& optimising media plans to deliver the best in terms of media metrics. Expert in TV, Press, OOH, radio \& Cinema planning \& buying
Hands on in executing plans \& managing the agency.
Ensuring reporting \& MIS \& setting templates for agency
Providing insights for business \& marketing campaigns. Analysing data to draw up segmentation \& market level prioritizing \& driving sales linked approach \& deal
Strong data visualization to business objective to be presented in an effective \& interesting visual format
Execute marketing campaigns to increase brand awareness, engagement, and sales. Coordinate with cross\-functional teams to execute campaigns on time. Liaise with external agencies, vendors, and partners to enhance brand visibility and successful execution of the campaigns.
NA
Measure and evaluate the performance of campaigns and adjust strategies accordingly. Ensure consistent messaging across all marketing materials, advertisements, and digital platforms.
NA
Collaborate with product development teams to ensure that products align with the brand identity and all the marketing communication. Work with various departments, including sales, product development, business teams, to ensure brand consistency.
NA
Updated Date
12\-06\-2026
Job ID
JOB\_4834
Department
Brand \& Marcom
Location
Mumbai, Maharashtra, India
Experience
8 \- 10 Years
Employee Type
STAFF
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