Brand Manager

• *Job Description**

• *Job Purpose**

• *Direct Reports**

• *Key Figures**

The overarching purpose of these responsibilities is to drive brand growth, market presence, and business success through strategic media planning, execution, and stakeholder collaboration.

Team Size

Budget

• *Main Responsibilities, Authorities \& Accountabilities**

• *Requirements, Skills \& Competencies**

• *Qualifications:**
• MBA (Marketing) from Tier 1/2institute
• 10 to 12 Years of Brand Management and Media planning and experience
• A proactive and positive attitude to learning
• Self\-discipline and motivation
• Excellent teamwork and problem\-solving skills
• Excellent negotiations \& buying capabilities
• Advanced analytical and numerical skills
• Solid understanding of software \& tools like BARC, IRS, TGI
• Excellent written, oral and electronic communication skills
• Strong skills in excel and PowerPoint

• *Decisions to be taken by Manager**

Needs to finalize plans as per the role \& responsibility \& post approval from seniors launch the project

• *Accountabilities**

• *Responsibilities**

• *Authorities**

• *Media Strategy**

Develop GTM media strategy with a holistic view of objective to investments. Develop annual strategy \& tactical approach for brand \& product level marketing

NA

• *Benchmarking \& buying**

Competitive benchmarking industry levels \& cross category deeper understanding. Buying benchmarking on deals for media tie\-ups \& properties

• *Planning**

Developing \& optimising media plans to deliver the best in terms of media metrics. Expert in TV, Press, OOH, radio \& Cinema planning \& buying

• *Execution \& MIS**

Hands on in executing plans \& managing the agency.

Ensuring reporting \& MIS \& setting templates for agency

• *Strategy \& data analytics**

Providing insights for business \& marketing campaigns. Analysing data to draw up segmentation \& market level prioritizing \& driving sales linked approach \& deal

• *Presentation**

Strong data visualization to business objective to be presented in an effective \& interesting visual format

• *Campaign Strategy \& Execution**

Execute marketing campaigns to increase brand awareness, engagement, and sales. Coordinate with cross\-functional teams to execute campaigns on time. Liaise with external agencies, vendors, and partners to enhance brand visibility and successful execution of the campaigns.

NA

• *Brand Consistency**

Measure and evaluate the performance of campaigns and adjust strategies accordingly. Ensure consistent messaging across all marketing materials, advertisements, and digital platforms.

NA

• *Stakeholder Engagement**

Collaborate with product development teams to ensure that products align with the brand identity and all the marketing communication. Work with various departments, including sales, product development, business teams, to ensure brand consistency.

NA

• *Job Snapshot**

Updated Date

12\-06\-2026

Job ID

JOB\_4834

Department

Brand \& Marcom

Location

Mumbai, Maharashtra, India

Experience

8 \- 10 Years

Employee Type

STAFF