Brand Manager

We are looking for a dynamic and result\-oriented **Brand Manager** for the Cement Industry who will be responsible for developing and executing brand strategies, strengthening brand positioning, driving market share, and enhancing brand visibility across the assigned markets.

The ideal candidate should have strong experience in brand management, marketing strategy, market research, and brand communication, preferably within the Cement or Building Materials industry.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with the company's business objectives.
• Build and strengthen brand positioning, awareness, and brand equity in the market.
• Plan and execute marketing campaigns, promotional activities, and brand activation initiatives.
• Coordinate with sales teams to drive brand preference, customer engagement, and market penetration.
• Conduct market research and competitor analysis to identify market trends, consumer insights, and growth opportunities.
• Manage advertising, digital marketing, media planning, and promotional budgets.
• Develop marketing collaterals, product communication, and brand guidelines.
• Plan and execute dealer, distributor, influencer, and customer engagement activities.
• Monitor campaign effectiveness and prepare regular reports on brand performance and ROI.
• Work closely with internal teams, advertising agencies, and external stakeholders to ensure consistent brand communication.
• Support new product launches and other strategic marketing initiatives.

Required Skills \& Qualifications

• MBA in Marketing or a relevant postgraduate qualification.
• 5–8 years of experience in Brand Management / Marketing.
• Experience in the Cement, Building Materials, or Infrastructure industry will be preferred.
• Strong understanding of brand positioning, marketing communication, and market development.
• Knowledge of ATL, BTL, digital marketing, and brand activation activities.
• Excellent communication, presentation, analytical, and negotiation skills.
• Ability to manage multiple projects and work effectively with cross\-functional teams.

Compensation \& Benefits

• **Salary:** Negotiable, based on experience and current compensation.
• Opportunity to work with a growing brand in the Cement Industry.

Pay: From ₹80,000\.00 per month

Work Location: In person