Brand Manager

• *Key Responsibilities**

Define brand positioning, architecture, audiences, value propositions, messaging and tone; conduct

customer and competitor research; create brand guidelines; direct campaigns, founder branding,

product launches and storytelling; ensure consistency across marketing and sales materials.

• *Expected Deliverables / KPIs**

• Approved positioning and messaging framework
• Brand guideline document
• Quarterly campaign roadmap
• Consistent communication across channels
• Defined audience personas
• Launch and content themes
• Improved brand recall, branded searches, direct traffic, engagement and share of voice
• Periodic brand audits.

• *Mandatory Skills**

• Brand strategy
• Positioning
• Research
• Customer personas
• Messaging
• Storytelling
• Campaign planning
• Creative direction
• Content strategy
• Presentation
• Stakeholder and agency management
• Understanding of technology and SaaS brands

Pay: ₹15,000\.00 \- ₹60,000\.00 per month

Benefits

• Flexible schedule
• Leave encashment
• Paid sick time

Work Location: In person