Brand & Marketing Manager

• *AURI Group \| Hyderabad**

• *Location:** Manchirevula, Hyderabad **Working Days:** Monday to Friday **Working Hours:** 10:00 AM – 5:00 PM **Experience:** 2–3 years of relevant experience **Industry Preference:** Retail, Consumer Brands, FMCG, Lifestyle, Hospitality or Real Estate

• *About AURI Group**

AURI is a growing business group with interests across organic products, real estate and hospitality. Its portfolio includes **AURI Organics, TranqVille, and Polam Stay**.

We are looking for a creative, strategic and hands\-on Brand \& Marketing Manager who can establish a cohesive brand philosophy for AURI Group and translate it into effective marketing strategies across its business verticals.

This role goes beyond managing social media. It involves building brand identity, driving visibility, planning integrated campaigns, developing strategic partnerships and creating opportunities to position the company and its founders as credible voices in their respective industries.

• *Key Responsibilities**

• *1\. Brand Strategy \& Positioning**

• Develop and establish the overarching brand philosophy, vision, values and positioning for AURI Group.
• Ensure consistent brand communication across all business verticals while creating distinct identities for each.
• Identify opportunities to strengthen brand recall, awareness and market presence.
• Develop annual brand\-building plans aligned with business objectives.

• *2\. Marketing Campaigns \& Brand Visibility**

• Conceptualise and execute integrated marketing and branding campaigns across the company’s business verticals.
• Plan seasonal, festive and occasion\-based campaigns to drive awareness and engagement.
• Create structured campaign briefs, communication themes and creative directions for the social media and design teams.
• Identify opportunities for offline brand visibility, experiential marketing, events, exhibitions and relevant industry platforms.
• Explore local partnerships, community initiatives and brand collaborations that strengthen market presence.

• *3\. Marketing Calendar \& Team Coordination**

• Develop and maintain an annual marketing calendar covering campaigns, launches, festivals, events, exhibitions and brand milestones.
• Translate the annual plan into monthly and quarterly campaign schedules.
• Coordinate with internal teams, social media agencies, designers, photographers, vendors and other external partners.
• Ensure timely execution and consistency of brand messaging across digital and offline platforms.
• Monitor campaign performance and recommend improvements based on measurable outcomes.

• *4\. AURI Organics — Brand Building \& Consumer Awareness**

• Develop campaigns that communicate the brand’s philosophy, product quality, sourcing practices and organic positioning.
• Identify opportunities to build consumer awareness, product visibility and brand trust.
• Explore retail visibility, sampling initiatives, exhibitions, consumer activations, corporate gifting and relevant collaborations.
• Support product launches, seasonal campaigns and initiatives that encourage customer acquisition and retention.

• *5\. TranqVille \& Polam Stay — Marketing \& Positioning**

• Develop distinct marketing strategies for TranqVille and Polam Stay in line with their respective business objectives.
• Build brand awareness through relevant campaigns, partnerships, events and experiential initiatives.
• Identify opportunities for real estate brand visibility, community engagement and potential customer outreach.
• Position Polam Stay as a distinctive retreat through experiential storytelling, curated experiences, partnerships and targeted marketing initiatives.

• *6\. Founder Branding \& Public Relations**

• Identify opportunities to position the founders as thought leaders in relevant industries.
• Research and coordinate suitable industry awards, speaking opportunities, panel discussions, interviews, media features and business forums.
• Build relationships with relevant industry associations, event organisers, media contacts and potential collaborators.
• Develop founder profiles, brand narratives, presentation briefs and communication material.
• Explore partnerships and platforms that enhance the credibility and visibility of AURI Group and its leadership.

• *7\. Partnerships, Awards \& Industry Presence**

• Identify relevant exhibitions, trade fairs, networking forums and industry events for participation.
• Research award opportunities and manage submissions, nominations and supporting documentation.
• Develop proposals for brand collaborations, sponsorships and strategic partnerships.
• Evaluate opportunities based on relevance, visibility, business potential and cost\-effectiveness.

• *8\. Reporting \& Performance Tracking**

• Define clear marketing objectives and measurable KPIs for each business vertical.
• Track campaign performance, brand visibility, engagement, leads and partnership outcomes, as applicable.
• Prepare monthly marketing updates and quarterly performance reviews for the founders.
• Maintain budgets, campaign records, vendor coordination and execution timelines.

• *Required Skills \& Qualifications**

• 2–3 years of experience in brand management, marketing, retail marketing or integrated marketing communications.
• Preference for candidates with experience in retail, FMCG, consumer products, lifestyle, hospitality or real estate.
• Strong understanding of brand positioning, campaign planning and marketing fundamentals.
• Experience working with social media teams, creative agencies and external vendors.
• Excellent written and verbal communication skills.
• Strong research, coordination, presentation and project management abilities.
• A creative mindset with the ability to turn ideas into structured, executable campaigns.
• Proficiency in developing marketing calendars, campaign briefs, presentations and reports.
• Ability to manage multiple brands and priorities simultaneously.

• *What We Are Looking For**

We are looking for someone who is proactive, organised, curious and commercially aware — someone who understands that **brand building is much more than social media posting**.

The ideal candidate will be able to think strategi no cally, identify new opportunities, take ownership of marketing initiatives and work closely with the founders to build AURI Group’s long\-term brand equity.

This is an opportunity for a marketing professional to work across multiple business verticals, contribute directly to brand strategy and take ownership of meaningful brand\-building initiatives.

• *Key Performance Indicators (KPIs)**

Performance will be evaluated against clearly defined quarterly objectives, including:

• Development and implementation of the annual brand and marketing strategy.
• Timely execution of planned campaigns and marketing calendar activities.
• Growth in brand visibility, awareness and relevant audience engagement.
• Quality and consistency of brand communication across business verticals.
• Identification and execution of relevant collaborations, exhibitions and industry opportunities.
• Founder visibility through relevant media features, speaking engagements and award nominations.
• Marketing\-generated enquiries, leads and other business outcomes wherever measurable.
• Effective coordination, budget management and reporting.

• *Reporting to:** Founders / Leadership Team, AURI Group

• *Job Type:** Full\-time, on\-site

Pay: ₹45,000\.00 \- ₹65,000\.00 per month

Work Location: In person