Brand Marketing Manager

• *Key Responsibilities:**

• Develop and execute annual and quarterly marketing plans to achieve retail training revenue, enrolment, and growth targets.
• Own end\-to\-end demand generation and lead generation across paid, organic, referral, webinar, event, partnership, and community channels.
• Plan, execute, and optimize integrated marketing campaigns across digital channels including paid media, social media, email marketing, SEO, and website.
• Drive webinars, workshops, bootcamps, masterclasses, events, and other engagement initiatives to generate quality leads and registrations.
• Own lead lifecycle management through CRM platforms, including lead tracking, segmentation, nurturing, drip campaigns, and conversion optimization.
• Collaborate with sales, SME’s, training operations, and other stakeholders to improve lead quality, conversion rates, and enrolment outcomes.
• Review and guide the development of marketing content, landing pages, emailers, ad creatives, brochures, and other marketing collateral to ensure quality and effectiveness.
• Monitor and optimize website performance, landing pages, customer journeys, and SEO initiatives to improve traffic, engagement, and conversions.
• Analyze marketing performance, derive actionable insights, and present regular reports on traffic, leads, registrations, enrolments, CPL, CAC, and ROI to leadership.
• Lead, mentor, and manage the marketing team, ensuring effective delegation, execution excellence, stakeholder alignment, and achievement of business objectives.

• *Requirements (Must\-Have):**

• 5\+ years of experience in B2C marketing, preferably for products, services, or training businesses.
• 3\+ years of experience in Education, EdTech, Training, or related industries.
• Proven experience in lead generation, demand generation, and customer acquisition.
• Strong understanding of email, WhatsApp, SMS, social media, webinars, and community\-led marketing.
• Hands\-on experience with CRM and marketing automation platforms (Lead Squared, Meritto, Zoho, HubSpot, or similar).
• Experience in lead nurturing, drip campaigns, segmentation, and conversion optimization.
• Good understanding of website management, landing pages, conversion funnels, and SEO fundamentals.
• Strong analytical skills with experience in Google Analytics, Looker Studio, and marketing reporting.
• Experience managing cross\-functional teams and marketing projects end\-to\-end.

• *Good to Have:**

• Working knowledge of Google Ads, Meta Ads, and LinkedIn Ads.
• Experience in cloud, technology, certification, or skilling businesses.
• Experience managing webinars, workshops, bootcamps, or community programs.
• Familiarity with AI\-powered marketing and automation tools.
• MBA in Marketing or relevant certifications in Digital Marketing, CRM, or Marketing Automation.

Pay: ₹17,000\.00 \- ₹66,000\.00 per month

Work Location: In person