Brand Strategist

Key Responsibilities

Strategy Development

• Develop comprehensive digital marketing and brand strategies for client accounts.
• Create campaign concepts aligned with client objectives and target audience insights.
• Build monthly, quarterly, and annual marketing plans.
• Identify opportunities for brand positioning, differentiation, and growth.

Research \& Insights

• Conduct market, competitor, and consumer research.
• Analyze industry trends and digital marketing best practices.
• Gather audience insights through social listening and analytics tools.
• Translate data into actionable recommendations.

Campaign Planning

• Develop content pillars, communication frameworks, and messaging strategies.
• Create campaign briefs for creative, content, and performance marketing teams.
• Plan integrated campaigns across social media, influencer marketing, SEO, paid media, and content marketing.
• Define campaign KPIs and success metrics.

Client Management

• Participate in client meetings and strategy presentations.
• Present campaign ideas, brand recommendations, and performance insights.
• Understand client objectives and convert them into strategic initiatives.
• Build strong relationships with clients and internal stakeholders.

Performance Analysis

• Review campaign performance and identify optimization opportunities.
• Analyze reports from social media, paid advertising, and website analytics.
• Prepare strategic recommendations based on performance data.
• Monitor ROI and marketing effectiveness.

Collaboration

• Work closely with content creators, designers, videographers, social media managers, and performance marketers.
• Ensure all creative output aligns with the brand strategy.
• Guide teams on campaign direction and communication objectives

Pay: ₹35,000\.00 \- ₹50,000\.00 per month

Benefits

• Paid time off

Work Location: In person