Business Analyst

We are looking for an experienced **Business Analyst** who will own the organization’s consumer data, marketing analytics ecosystem, and business intelligence function. This role will be responsible for creating a single source of truth across app analytics, CRM, paid media, product usage, and consumer behaviour to drive business and marketing decisions.

The ideal candidate should have previously worked with a digital\-first consumer brand (D2C, HealthTech, FinTech, EdTech, OTT, E\-commerce, etc.) and possess extensive experience in attribution modelling, funnel analytics, campaign measurement, and executive reporting.

• *Key Responsibilities**

• Consumer \& Marketing Data Ownership*

• Own end\-to\-end consumer and marketing data architecture.
• Integrate data across App Analytics, CRM, Paid Media, Product Analytics and Revenue systems.
• Ensure data quality, governance and consistency across all platforms.
• Build a unified customer view for business teams.

• Marketing Funnel Analytics*

• Define and monitor complete acquisition and retention funnels.
• Analyze user journeys from impressions to installs, onboarding, activation, subscriptions, retention and revenue.
• Identify funnel leakages and recommend optimization opportunities.
• Track CAC, ROAS, LTV, Retention, Churn and Incrementality.

• Attribution \& Measurement*

• Own attribution frameworks using MMPs and analytics tools.
• Evaluate channel performance across Meta, Google, Organic, Influencer, Affiliate and CRM.
• Recommend budget allocation based on attribution insights.
• Design experimentation frameworks and A/B testing measurement.

• Executive Reporting*

• Publish weekly and monthly business performance dashboards.
• Create CXO\-ready reports highlighting key insights, risks and recommendations.
• Present actionable insights to Marketing, Product and Leadership teams.
• Build automated dashboards for real\-time business monitoring.

• Business Insights*

• Identify consumer cohorts and behavioural trends.
• Recommend growth opportunities based on data.
• Support marketing strategy with predictive insights.
• Work closely with Product, Growth, CRM and Media teams.

• *Desired Skills**

• Advanced SQL
• Excel (Advanced)
• Power BI / Tableau / Looker Studio
• Google Analytics 4
• Firebase Analytics
• AppsFlyer / Branch / Adjust
• Mixpanel / Amplitude
• Attribution \& Cohort Analysis
• Marketing Funnel Analytics
• Statistical Analysis
• Dashboard Automation

• *Preferred Experience**

• **5\-7 years** in Analytics/Business Intelligence.
• Experience with digital\-first consumer brands.
• Strong understanding of performance marketing metrics.
• Experience handling large\-scale marketing datasets.
• Excellent stakeholder management and presentation skills.

• *Success Metrics**

• Accuracy and reliability of business reporting
• Improvement in attribution quality
• Faster marketing decision\-making
• Reduction in reporting turnaround time
• Identification of actionable growth opportunities

Application Question(s)

• The work location is in Kolkata, WB. Are you comfortable working in an onsite setting?
• Are you comfortable working in an onsite setting?
• We must fill this position urgently. Can you start immediately?

Education

• Bachelor's (Required)

Work Location: In person