Business Development Associate

• *SHIKSHODAYA FOUNDATION**

• **Empowering Education • Skills • Livelihoods***

• *RECRUITMENT NOTIFICATION**

• *Notification No.:** SF/HR/2026\-27/BDME\-03 **Date:** 29/10/2026

• *Position: Business Development cum Mobilisation Executive**

• *Functional Areas:** Project UDAAN 4\.0 \& Vidyarambham Composite Skill Labs
• *Department:** Business Development / Mobilization / Institutional Partnerships
• *Employment Type:** Full\-Time / Contractual / Performance\-Based
• *Location:** Kollam, Kerala
• *Reporting To:** Business Development \& Partnership Manager
• *Travel:** Extensive field travel as per project requirement

• *1\. ABOUT THE ROLE**

Shikshodaya Foundation invites applications for the position of **Mobilization \& Business Development Executive** to support two strategic initiatives:

• *A. Project UDAAN 4\.0**

The candidate will be responsible for **student mobilisation, counselling, enrolment, school coordination, community outreach and programme promotion** for UDAAN Skill Hubs.

• *B. Vidyarambham Composite Skill Labs**

The candidate will be responsible for **school/institutional sales, lead generation, meetings, demonstrations, proposal follow\-up and conversion of schools into Vidyarambham Composite Skill Lab clients**.

The role therefore combines **field mobilisation \+ institutional business development \+ relationship management**.

• *2\. KEY OBJECTIVES OF THE POSITION**

The selected candidate will be expected to

• Generate qualified leads.
• Develop relationships with schools and educational institutions.
• Mobilise students for Project UDAAN 4\.0\.
• Achieve monthly student enrolment targets.
• Generate institutional leads for Composite Skill Labs.
• Conduct school visits and management meetings.
• Present UDAAN and Vidyarambham programmes.
• Convert qualified leads into institutional partnerships.
• Support proposal, quotation and MoU processes.
• Maintain a proper lead and sales pipeline.
• Support collections and payment follow\-up where assigned.
• Submit daily, weekly and monthly performance reports.

• *3\. DETAILED WORK DESCRIPTION**

The Executive shall develop the institutional sales pipeline for **Vidyarambham Composite Skill Labs**.

• *Primary Responsibilities**

• Identify CBSE and other suitable schools.
• Build a database of schools and decision\-makers.
• Identify Principal, Director, Chairman, Trustee and Management contacts.
• Generate institutional sales leads.
• Make introductory calls and emails.
• Conduct physical school visits.
• Arrange meetings with school management.
• Present the Composite Skill Lab concept.
• Explain lab models, implementation methodology and student benefits.
• Coordinate product demonstrations/presentations.
• Understand school requirements and prepare lead briefs.
• Coordinate preparation of proposals and quotations.
• Follow up on proposals.
• Negotiate within approved commercial limits.
• Coordinate MoU/order confirmation.
• Coordinate handover from sales to project implementation.
• Follow up on pending payments/collections.
• Maintain CRM and sales pipeline.
• Generate referrals from existing schools.

• *4\. SALES FUNNEL RESPONSIBILITY**

Each Executive shall maintain a minimum sales funnel covering

• *Prospecting → Lead → Qualified Lead → Meeting → Presentation → Proposal → Negotiation → Order/MoU → Collection → Referral**

The employee shall not be evaluated only on calls or visits but primarily on **qualified opportunities, conversions and collections**.

• *5\. TERRITORY RESPONSIBILITY**

The Executive may be assigned a specific district, city, cluster or divisional territory.

The employee shall be responsible for

• Territory mapping
• School database development
• Competitor mapping
• Lead generation
• Institutional relationships
• Student mobilisation
• Sales conversion
• Post\-sale relationship support

No territory shall be considered permanently owned by an employee unless specifically approved by management.

• *6\. EDUCATIONAL QUALIFICATION**

• *Minimum Qualification**

• Graduate in any discipline.

• *Preferred**

• MBA/PGDM in Marketing, Sales, Business Development, Education Management or equivalent.
• Graduation in Management, Commerce, Social Sciences, Education or related fields.

• *7\. EXPERIENCE**

• *Preferred Experience**

**0–3 years** in

• Educational sales
• EdTech
• School sales
• Student mobilisation
• Skill development
• NGO programme mobilisation
• Institutional business development
• CSR/project outreach
• Training/education programme sales

• *Freshers with strong communication and field\-sales capability may also be considered.**

• *8\. REQUIRED SKILLS**

The candidate should demonstrate

• Excellent communication skills.
• Strong Hindi/English communication.
• Local/regional language capability preferred.
• Persuasion and negotiation skills.
• School/institution relationship\-building skills.
• Field\-sales ability.
• Student counselling ability.
• Presentation skills.
• Basic Excel/Google Sheets knowledge.
• CRM/MIS discipline.
• Telephone and WhatsApp communication skills.
• Ability to travel extensively.
• Target\-oriented approach.
• Professional behaviour with school management.

• *9\. TRAVEL ALLOWANCE**

Because this position involves field work, eligible official travel shall be reimbursed as per the approved Shikshodaya Foundation **TA/DA Policy**.

• *Indicative Structure**

• *Local Travel:**

• Public transport/actual approved travel expenses; or
• Approved per\-kilometre reimbursement where personal vehicle use is authorised.

• *Outstation Travel:**

• Actual approved public transport fare as per applicable policy.
• Accommodation and daily allowance as per approved TA/DA limits.

Travel must be related to authorised project work and supported by the required visit/report documentation.

• *10\. MOBILE / COMMUNICATION ALLOWANCE**

An approved monthly communication allowance may be provided for

• Official calls
• WhatsApp communication
• School follow\-ups
• Student counselling
• CRM communication

• *11\. PERFORMANCE\-BASED EARNING POTENTIAL**

A strong performer can therefore earn

• *Fixed Salary \+ Mobilisation Incentive \+ Institutional Sales Incentive \+ Performance Bonus \+ TA/DA \+ Communication Allowance**

For example

• *₹20,000 fixed salary**

• **₹8,000 mobilisation incentive**
• **₹10,000 sales incentive**
• **₹3,500 performance bonus**

\= **₹41,500 gross monthly earning potential**, excluding eligible TA/DA.

Actual earnings will depend entirely on verified performance and realised business.

• *12\. CAREER PROGRESSION**

High\-performing employees may progress through

• *Mobilization / BD Executive (Non – Executive)**

↓

• *Senior BD / Mobilization Executive (Non – Executive)**

↓

• *Business Development Officer / Territory Executive (Junior – Executive)**

↓

• *Assistant Manager – Business Development (Executive)**

↓

• *Business Development Manager (Executive)**

↓

• *Regional Business Development Manager (Executive)**

Promotion shall be based on performance, leadership capability, experience and organisational requirements.

• *13\. IDEAL CANDIDATE PROFILE**

We are looking for a **field\-oriented, target\-driven and relationship\-focused professional** who can confidently approach school management, communicate with students and parents, generate institutional opportunities and convert those opportunities into measurable results.

The ideal candidate should be comfortable with

• *“Field Work \+ Student Mobilisation \+ School Meetings \+ Sales \+ Follow\-up \+ Target Achievement.”**

• *14\. APPLICATION**

Interested candidates may submit their

• Updated CV
• Qualification details
• Experience details
• Current/last remuneration
• Expected remuneration
• Preferred location
• Notice period

to the designated HR/recruitment channel of **Shikshodaya Foundation**.

• *Subject Line:**
• *Application – Mobilization \& Business Development Executive – Location**

Pay: ₹11,000\.00 \- ₹41,000\.00 per month

Benefits

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person