Required Skills

seo

Job Description

*Job Summary:**

STM Journals is seeking a **Marketing Research Analyst (MRA)** to drive **subscription retention, institutional sales, author engagement, and journal visibility**. This role will focus on **retaining journal subscribers, acquiring new clients, and meeting monthly, quarterly, and yearly sales targets** while executing **data\-driven marketing strategies**. The ideal candidate should have experience in **academic publishing, digital marketing, and client relationship management**.

*Key Responsibilities:1\. Subscription Retention \& Institutional Sales**

Develop and execute strategies for **renewing and retaining journal subscriptions** (individual \& institutional).
Engage with **subscribers, libraries, and research institutions** to ensure continued subscriptions.
Promote **bulk subscription offers for universities, research institutions, and corporate R\&D centers**.
Take full responsibility for achieving monthly, quarterly, and annual sales targets, ensuring consistent revenue growth
Implement **customer retention programs, loyalty benefits, and early renewal offers**.
Track **subscription dropouts** and develop targeted strategies to minimize churn rate.

*2\. Marketing Strategy \& Campaign Execution**

Develop and execute **targeted marketing campaigns** for **journals, open\-access publications, and special issues** using **SEO, email marketing, social media**.
Identify and implement **lead generation** strategies to acquire **authors, reviewers, subscribers, and institutional partners**.
Coordinate with **Publication Research Analyst and Editorial Teams** to align marketing strategies with journal goals.
Organize and oversee the production of **marketing materials** (brochures, flyers, newsletters) tailored for **academia and research communities**.
Conduct market research and assess **brand awareness, customer demands, and subscription patterns**.

*3\. Author \& Reviewer Engagement**

Build and maintain relationships with **authors, reviewers, editors, and research institutions** to promote journal publications.
Assist researchers in understanding **publishing models, submission processes, and Open Access benefits**.
Promote **STM Journals' APC/APC\-free publishing benefits** for institutional subscribers.
Organize **webinars, academic conferences, and workshops** to strengthen author and reviewer engagement.

*4\. Sales Forecasting \& Performance Analysis**

Track and analyze **monthly, quarterly, and yearly sales performance** against set targets.
Assess **journal impact, citation trends, and customer behavior** to refine marketing and sales strategies.
Provide **regular reports and insights to management** on sales growth, retention rates, and revenue generation.
Monitor stock levels of **printed journals and marketing materials** to optimize distribution strategies.

*Skills Required:**

**Sales \& Subscription Management:** Ability to **retain existing subscribers and acquire new institutional clients**.
**Marketing \& Campaign Execution:** Experience in **SEO, email marketing, social media campaigns, and paid advertising**.
**Customer Engagement:** Strong relationship\-building skills with **authors, reviewers, editors, and research institutions**.
**Data Analysis \& Reporting:** Proficiency in analyzing **subscription trends, journal performance, and marketing ROI**.
**Lead Generation \& Institutional Sales:** Ability to drive **bulk sales and subscription renewals**.
**Strategic Thinking \& Problem\-Solving:** Capacity to develop and optimize **marketing and sales strategies**.
**Communication \& Negotiation:** Strong **verbal and written communication skills** to engage stakeholders effectively.