Business Development & Marketing Executive

We are seeking a strategic, intellectually curious, and result\-oriented business development professional with 5–10 years of experience in advertising, media, marketing, or related industries.

The candidate must have a proven track record of meeting clients, pitching marketing solutions, negotiating commercial terms, and successfully closing business deals.

This is not a conventional sales position. We expect the candidate to understand a client's business, identify growth opportunities, conceptualise marketing strategies, and integrate multiple advertising mediums into comprehensive solutions.

The individual should be capable of independently handling the entire business development cycle, from prospecting and client meetings to strategic pitching, negotiations, and final closures.

• *We are looking for someone who can think like a marketer, strategise like a consultant, and close like a business leader.**

Key Responsibilities

1\. Business Development \& Client Acquisition

• Identify, prospect, and acquire new business opportunities across industries.
• Develop relationships with business owners, CXOs, marketing heads, brand managers, and senior decision\-makers.
• Independently schedule and conduct face\-to\-face and virtual client meetings.
• Understand client requirements, business objectives, marketing challenges, and growth ambitions.
• Build and maintain a strong sales pipeline through networking, referrals, industry research, and direct client engagement.
• Take ownership of opportunities from initial contact through proposal presentation, negotiation, and closure.
• Consistently achieve assigned revenue and client acquisition targets.
• Develop long\-term client relationships to generate repeat business and account growth.

2\. Strategic Marketing Ideation \& Consultation

• Understand the client's business model, target audience, competitive landscape, and market positioning.
• Identify business challenges and translate them into relevant marketing and advertising opportunities.
• Conceptualise creative marketing strategies and integrated campaign ideas based on client objectives.
• Recommend innovative solutions to improve brand visibility, customer acquisition, retail footfalls, and business growth.
• Demonstrate the ability to intellectually engage clients and communicate the business rationale behind proposed marketing strategies.
• Work with internal creative, digital, and media teams to develop customised marketing solutions.
• Present ideas that connect marketing investments with measurable business outcomes.

3\. Integrated Media Planning \& Solution Selling

• Possess a strong understanding of multiple advertising and marketing mediums.
• Conceptualise and pitch integrated marketing solutions rather than selling individual advertising services.
• Understand how different media channels complement each other to achieve campaign objectives.
• Recommend appropriate media combinations based on client budgets, target audiences, geography, and business objectives.

• *Digital Media**

• Meta Advertising (Facebook \& Instagram)
• Google Ads and YouTube Advertising
• Search Engine Optimisation (SEO)
• Influencer Marketing
• Social Media Marketing
• Performance Marketing
• Website Development and Digital Strategy

• *Traditional \& Mainstream Media**

• Television Advertising
• Radio Advertising
• Newspaper and Print Advertising
• Outdoor Advertising (OOH)
• Cinema Advertising
• Transit and Airport Advertising

• *Creative \& Emerging Media**

• Brand Films and Commercial Production
• AI\-Powered Video Advertising
• Content Marketing
• Experiential Marketing
• Retail and In\-store Advertising
• Integrated Brand Campaigns

The candidate should be capable of combining multiple mediums into a cohesive advertising strategy rather than approaching each service as an independent offering.

4\. Client Meetings, Pitching \& Deal Closures

• Independently conduct client meetings and lead business discussions.
• Present marketing strategies, campaign concepts, media plans, and commercial proposals.
• Confidently articulate the value proposition of Brandtom and Brandter.
• Handle client objections, negotiate pricing, and identify mutually beneficial commercial arrangements.
• Demonstrate strong presentation, persuasion, and consultative selling abilities.
• Understand client budgets and recommend commercially viable solutions.
• Take ownership of negotiations and drive opportunities towards successful closure.
• Convert one\-time projects into long\-term retainers and integrated marketing partnerships.
• Build relationships that generate referrals and recurring business.

5\. Proposal Development \& Internal Coordination

• Prepare business proposals, pitch presentations, and marketing recommendations in coordination with internal teams.
• Work closely with creative strategists, designers, media planners, and digital marketing specialists.
• Translate client discussions into actionable briefs for internal execution teams.
• Ensure proposed solutions are commercially viable and aligned with the agency's capabilities.
• Coordinate with internal teams for smooth client onboarding and project handover after closure.
• Maintain accurate records of client interactions, proposals, negotiations, and pipeline status.

6\. Market Intelligence \& Business Growth

• Identify potential industries, emerging brands, and businesses that could benefit from the agency's services.
• Research competitors, market developments, advertising trends, and new business opportunities.
• Identify cross\-selling and upselling opportunities within existing accounts.
• Build industry\-specific prospect lists and develop targeted acquisition strategies.
• Explore opportunities for the agency to expand into new service categories and markets.
• Contribute strategic recommendations towards improving the agency's business development and revenue generation capabilities.

Required Experience \& Qualifications

• 5–10 years of experience in business development, advertising sales, media sales, integrated marketing, or agency business development.
• Proven track record of independently meeting clients, pitching solutions, negotiating commercial terms, and closing business deals.
• Prior experience handling corporate accounts and senior\-level decision\-makers.
• Strong understanding of advertising, marketing, and media ecosystems.
• Ability to ideate and pitch integrated marketing solutions across multiple advertising mediums.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong commercial understanding and ability to identify revenue opportunities.
• Ability to understand business challenges and recommend appropriate marketing solutions.
• Confidence in interacting with business owners, CXOs, directors, and marketing heads.
• Ability to independently manage the complete sales cycle, from prospecting to closure.
• Strong networking, relationship\-building, and follow\-up skills.
• Proficiency in PowerPoint, Excel, presentations, and CRM tools.

Preferred Industry Background

Candidates with prior experience in the following sectors will be preferred:

• Integrated advertising and marketing agencies.
• Media buying and media sales organisations.
• Digital marketing agencies.
• Brand consulting and creative agencies.
• Television, radio, print, and outdoor advertising companies.
• Marketing and business consulting organisations.

Experience handling mid\-sized and large corporate accounts will be an added advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on

• New client acquisition and revenue generated.
• Number and quality of qualified business opportunities developed.
• Client meetings and quality of business discussions.
• Proposal submissions and conversion rates.
• Successful deal closures and average deal value.
• Ability to generate integrated marketing mandates rather than isolated service requirements.
• Repeat business, upselling, and long\-term client relationships.
• Revenue pipeline development and collection efficiency.
• Quality of strategic ideation and client recommendations.

What We Are Looking For

We are looking for someone who

• Thinks like a marketer but operates with the commercial mindset of a business developer.
• Can walk into a client meeting, understand the business, identify opportunities, and confidently pitch solutions.
• Can connect the dots between digital, traditional, creative, and emerging media.
• Is intellectually capable of defending a marketing strategy and explaining why a particular solution makes business sense.
• Understands that selling advertising is not simply about selling impressions or services; it is about solving business problems.
• Is confident in negotiating and independently closing deals.
• Has the ambition to contribute to the agency's growth and build valuable client relationships.
• Can eventually take ownership of the agency's business development function.

Compensation \& Benefits

• **Fixed Compensation:** ₹50,000–₹75,000 per month, depending on experience and proven business development capabilities.
• **Performance Incentives:** Additional incentives linked to successfully closed business and collections.
• **Career Growth:** Opportunity to grow into a Business Development Lead or Head of Business Development based on performance.

Exceptional candidates with a strong track record of high\-value closures may be considered for higher compensation.

Application Requirements

Interested candidates should share

• Updated resume.
• Details of previous organisations and roles.
• Industries and client categories previously handled.
• Examples of business accounts or deals personally closed.
• Experience in integrated media selling and marketing solutions.
• Details of previous revenue targets and achievements, wherever possible.
• Current salary, expected salary, and notice period.

• *Brandtom and Brandter is looking for a professional who can ideate, integrate, influence, and close. If you have the experience and commercial mindset to build business relationships and drive meaningful revenue, we would like to hear from you.**

Pay: ₹50,000\.00 \- ₹75,000\.00 per month

Benefits

• Paid sick time
• Paid time off

Work Location: In person