Campaign Development Manager

In this Campaign Development Manager role at U.S. Pharmacopeu, you will act as the primary expert in search engine marketing and optimization for designated portfolios. Your duties encompass executing campaigns that dovetail with overarching marketing goals, providing insights on campaign approach and refinement. You will build, administer, and optimize paid search initiatives on platforms such as Google Ads, Bing Ads, and LinkedIn. A key aspect involves identifying and capitalizing on opportunities to enhance visibility within AI-driven search results, including featured snippets and rich outcomes. Additionally, you will optimize website content and landing pages to improve discoverability, user engagement, and conversion metrics. Supporting Marketo email campaigns for lead nurturing and collaborating with stakeholders to grasp campaign requisites are also integral to this position.