Here's a tailored **Job Description for Content Creator** at **Glassentials** (and adaptable for other companies), designed for your architectural glass business with focus on SEO, digital marketing, LinkedIn, and brand visibility:
- *Job Description: Content Creator**
- *Company:** Glassentials (and other associated companies)
- *Location:** Ahmedabad, Gujarat (Remote/Flexible options available)
- *Job Type:** Full\-time
- *Reports To:** Head of Growth / Marketing Lead
The Content Creator will develop engaging, high\-quality content across multiple platforms (LinkedIn, Instagram, YouTube, Google, blogs) to build brand visibility, drive organic traffic, and support lead generation for Glassentials' architectural glass and mirror business. You'll own the content strategy, create SEO\-friendly written and visual content, and tell compelling stories that resonate with architects, interior designers, construction companies, and developers.
- *Key ResponsibilitiesContent Development \& Creation**\[homerun]
- Create, edit, and publish high\-quality **written, visual, and video content** across platforms (Instagram, Facebook, LinkedIn, YouTube, blogs, websites)\[scribd]
- Write **marketing copy** to advertise glass/mirror products, services, and installation solutions\[longlist]
- Craft **blog posts** about industry\-related topics: architectural glass trends, facade solutions, glass types, installation tips\[equinetacademy]
- Produce **social media posts** (captions, graphics, short videos) for daily/weekly posting\[coursera]
- Create **visual content**: photos, infographics, simple graphics using Canva/Photoshop\[scribd]
- Develop **video content**: short clips showcasing installations, product demos, customer testimonials\[coursera]
- *Content Strategy \& Planning**\[homerun]
- Own and execute a **content strategy** and **content calendar** for consistent publishing\[homerun]
- Develop monthly content plans aligned with campaigns, product launches, and strategic goals\[scribd]
- Research **industry\-related topics**: architectural glass trends, construction materials, facade innovations\[equinetacademy]
- Identify **trending topics** and focus content on what resonates with target audience\[equinetacademy]
- Plan content for **multiple channels**: long\-form (blogs), newsletters, social media, videos\[homerun]
- *SEO \& Digital Marketing**\[coursera]
- Write **SEO\-friendly content** with keyword research to increase online visibility and organic traffic\[scribd]
- Optimize writing for **SEO** (keywords, meta descriptions, headings)\[homerun]
- Conduct **keyword research** and employ SEO best practices\[equinetacademy]
- Manage **Google Business listing** updates and local SEO content\[homerun]
- Support **LinkedIn marketing**: company page posts, personal branding for leadership\[homerun]
- Track content performance using **analytics tools** (Google Analytics, LinkedIn Insights)\[coursera]
- *Brand Storytelling \& Messaging**\[keka]
- Craft **narratives** that effectively communicate brand values, products, and services\[scribd]
- Maintain **consistent tone of voice** across all content (branding sense)\[keka]
- Tell **compelling stories** about installations, client projects, and glass applications\[scribd]
- Ensure all content aligns with **brand identity** and meets high\-quality standards\[uk.linkedin]
- *Social Media Management**\[coursera]
- Monitor **social media trends** and adapt content accordingly\[scribd]
- Engage with **audience**: respond to comments, feedback, and inquiries\[keka]
- Optimize content for **maximum reach and impact** (hashtags, timing, formats)\[scribd]
- Manage **social media accounts**: LinkedIn, Instagram, Facebook, YouTube\[scribd]
- *Collaboration \& Campaign Support**\[uk.linkedin]
- Collaborate with **cross\-functional teams** (sales, operations) to create cohesive campaigns\[keka]
- Work with **designers** to craft beautiful stories and visuals\[homerun]
- Support **BD/sales team** with reactive creative requests (flyers, presentations, collaterals)\[uk.linkedin]
- Partner with **growth marketers** to measure content success and optimize\[homerun]
- *Performance Analysis \& Optimization**\[equinetacademy]
- Track **content performance** using analytics tools\[coursera]
- Measure **success metrics**: engagement, reach, conversions, bounce rates, traffic\[equinetacademy]
- Analyze **web traffic** to evaluate content effectiveness (conversion rates, engagement)\[equinetacademy]
- Recommend **improvements** to enhance engagement and conversions\[scribd]
- Provide **monthly content reports** with insights and recommendations\[homerun]
- *Qualifications \& ExperienceAspectRequirementsEducation**Bachelor's degree in Marketing, Communications, Journalism, English, or related field**Experience**1–3 years in content creation, social media management, digital marketing (B2B/architecture/construction preferred)**Industry Knowledge**Understanding of architectural glass, construction materials, or building products is advantageous**Writing Skills**Excellent writing, editing, and storytelling skills; strong command of English**Visual Skills**Ability to create basic visuals (Canva, Photoshop basics); eye for design \[homerun]**Video Skills**Basic video creation/editing (Instagram reels, YouTube shorts) \[scribd]**Technical Skills**Proficiency in CMS (WordPress, Google Sites), social media tools, Canva, Google Analytics, SEO tools**SEO Knowledge**Keyword research, SEO best practices, meta optimization \[homerun]**Languages**Fluent in English and Hindi; Gujarati is a plus**Soft Skills**Creativity, attention to detail, organizational skills, time management, collaboration, data\-driven thinking**Key Skills Required**
- Content creation (written, visual, video)\[coursera]
- SEO optimization and keyword research\[equinetacademy]
- Social media management (LinkedIn, Instagram, YouTube)\[scribd]
- Brand storytelling and messaging\[scribd]
- Content strategy and calendar planning\[homerun]
- Visual design (Canva, Photoshop basics)\[homerun]
- Video creation/editing (reels, shorts)\[coursera]
- Analytics and performance tracking\[coursera]
- Copywriting for marketing\[longlist]
- Cross\-functional collaboration\[keka]
- *Content Portfolio Expected**
Candidates should showcase samples of
- **Blog posts** (industry articles, product guides)\[longlist]
- **Social media posts** (Instagram, LinkedIn captions \+ visuals)\[scribd]
- **Video content** (short reels, product demos)\[coursera]
- **Infographics** (process explanations, comparisons)\[equinetacademy]
- **Marketing copy** (product descriptions, ad copy)\[uk.linkedin]
- *KPIs \& Performance Metrics**MetricTarget**Content Volume**15–20 posts/month (social \+ blog)**Blog Posts**4–6 SEO articles/month (800–1,500 words each)**Social Engagement**5–10% average engagement rate**Organic Traffic**20–30% increase in website traffic quarterly**LinkedIn Growth**10–15% follower growth/month**Lead Generation**10–20 leads/month from content**SEO Rankings**5–10 keywords ranked in top 50**Tools \& Software Stack**
- **Writing \& CMS:** Google Docs, WordPress, Google Sites
- **Visual Design:** Canva (primary), Photoshop (basic)
- **Video:** Instagram Reels, YouTube Shorts, basic editing tools
- **Analytics:** Google Analytics, LinkedIn Insights, Instagram Analytics
- **SEO:** Google Keyword Planner, Ubersuggest, or similar
- **Planning:** Google Calendar, Notion, or Trello for content calendars
- **Direct Path:** Content Creator → Content Marketing Lead → Head of Marketing/CMO
- **Alternative:** Content Creator → SEO Specialist → Performance Marketing Manager
- **Timeline:** Content Lead role within 2–3 years with proven engagement and traffic growth
- Competitive salary \+ performance bonuses (based on engagement, traffic, lead generation)
- Opportunity to work across multiple companies (Glassentials \+ associated businesses)
- Creative freedom to own content strategy and tell brand stories
- Exposure to architectural glass industry, architect relationships, and facade projects
- Professional development in SEO, digital marketing, and content strategy
- Flexible work arrangement (remote options available)
- *Ideal Candidate Profile**
You're a **creative storyteller** who loves writing, designing, and creating videos. You're data\-driven, understand SEO, and can balance creativity with performance metrics. You enjoy building brands, engaging audiences, and seeing content drive real business results. You're comfortable working with architects, construction professionals, and B2B audiences.
Interested candidates should submit their resume, **portfolio with content samples** (blogs, social posts, videos), and a brief cover letter to \[insert email/contact]. Include "Content Creator – Glassentials" in the subject line.
Pay: ₹13,284\.63 \- ₹34,726\.72 per month
Work Location: In person