Content & Demand Marketer (Founder-led Content)

About us

Powerlaw helps Indian D2C brands win their category on Amazon. We run growth as an engine, not a service \- and it works. Almost nobody knows we exist yet. That's your job.

The role

You will make our founder omnipresent. You'll take raw phone footage, category wins, and real business results and turn them into a high volume of Shorts, Reels, and LinkedIn content that makes brand founders say "I need to talk to these guys." You own the whole loop \- idea, script, shoot direction, publish, read the numbers, do more of what worked.

You will

Ship 12\-15 short\-form videos \+ 3\-4 LinkedIn posts every week, consistently

Direct and capture founder footage (you'll drive the shoot \- we're busy, you make it easy)

Turn real business results into content people actually watch

Own publishing across YouTube Shorts, Instagram, LinkedIn \- end to end

Read the analytics weekly and tell us what to kill and what to double

Build a system, not a one\-off calendar

You must have

Your own channel or account you grew yourself \- send the link and the numbers. This is non\-negotiable and is the first thing we look at.

Proven volume \- you can turn raw footage into 3 usable pieces in a day

Hooks. You understand that the first 2 seconds are 80% of the job

Full ownership: script, shoot, publish, analyse. No hand\-holding

Comfort with messy input and a fast\-moving founder

Nice to have

B2B or founder\-led content experience

AI tools in your workflow

Understanding of D2C or Amazon

You are NOT a fit if: you only edit what's handed to you, you need a brief for everything, or you've never published under your own name.

Hiring process (fast \- about 10 days)

1\. Send your channel and your numbers

2\. Paid audition \- we give you real footage, you give us 3 pieces plus a distribution plan in 72 hours. We pay you for this.

3\. Offer, with a 1\-month paid trial

Why join: You're the first marketing hire. You're not filling a slot in a machine \- you're building the machine, with a direct line to the founder and no layers in between.

Pay: ₹20,000\.00 \- ₹100,000\.00 per month

Application Question(s)

• Paste the link to a channel or account you personally grew (YouTube, Instagram, LinkedIn, X). What were the follower/view numbers when you started, and what are they now?
• Starting from raw, unedited phone footage, how many finished short\-form videos can you produce in one day? Describe your process and the tools you use.
• This role means owning content end to end: deciding the idea, directing the shoot, publishing, and reading the analytics \- without a brief. Are you comfortable working that way? Give one example where you did it.

Work Location: Remote