Content Developer – PSG Institute of Management

• *Job Title:** Content Developer – PSG Institute of Management

• *Employment Type:** Full\-Time

• *Location:** Coimbatore

• *Industry:** Education

• *Qualification:** Bachelor’s / Master’s Degree in English, Journalism, Mass Communication, Communications, Education, or a relevant discipline.

• *Experience:** 2\-8 Years, Experience in the education sector will be an added advantage.

• *Job Summary:**

We are seeking a Content Developer for PSG Institute of Management (PSGIM). The role is responsible for creating high\-quality materials that communicate the Institute’s academic programmes, institutional strengths, student achievements, events, research, industry engagement, and brand identity to prospective students, parents, alumni, corporate partners, and other stakeholders. The ideal candidate will combine strong writing and editing skills with an understanding of higher education communication and digital platforms.

• *Key Responsibilities:**

• Develop engaging materials for the PSGIM website, academic programme pages, blogs, brochures, prospectuses, newsletters, presentations, reports, and institutional publications.
• Create promotional materials for academic programmes, admissions, student recruitment, institutional events, and outreach initiatives to strengthen PSGIM’s brand visibility.
• Plan and manage social media communication across LinkedIn, Instagram, Facebook, and YouTube, including posts, captions, reels, stories, carousels, and short\-form videos.
• Develop and execute digital campaigns for admissions, programme launches, webinars, management conclaves, conferences, guest lectures, workshops, and other institutional initiatives.
• Research and showcase faculty expertise, research initiatives, student achievements, placements, internships, industry collaborations, alumni accomplishments, and institutional milestones.
• Coordinate with faculty, students, alumni, admissions, placement, and other internal teams to gather information, conduct interviews, and ensure accuracy in all published materials.
• Write, edit, and proofread materials to maintain grammatical accuracy, clarity, consistency, and alignment with PSGIM’s brand identity and communication standards.
• Maintain the editorial and social media calendar, schedule publications, coordinate approvals, and monitor social media trends and performance to improve engagement and institutional visibility.
• Implement SEO best practices, including keyword optimization and website page improvements, to enhance the online visibility of PSGIM’s academic programmes and institutional information.
• Ensure consistency in institutional messaging and visual identity while maintaining approved publication records and complying with institutional policies, copyright requirements, and digital publishing guidelines.

• *Desired Candidate Qualification**

• Bachelor’s or Master’s degree in English, Journalism, Mass Communication, Communications, Marketing, Business Administration, or a relevant discipline.
• 2–5 years of experience in content writing, content development, editing, digital communications, or a related role.
• Excellent written and verbal communication skills, with strong grammar, editing, proofreading, and storytelling abilities.
• Ability to create engaging, accurate, and audience\-focused content for websites, blogs, brochures, social media, email campaigns, and institutional publications.
• Strong research and interviewing skills, with the ability to gather stakeholder inputs and tailor content for students, parents, alumni, recruiters, corporate partners, and academic audiences.
• Understanding of digital content practices, SEO fundamentals, social media platforms, website content management systems, and content publishing tools.
• Strong organizational skills, attention to detail, and the ability to manage multiple assignments, meet deadlines, and incorporate feedback constructively.
• Proficiency in MS Office; familiarity with content analytics and basic design tools will be an advantage.
• Ability to collaborate across departments; experience in higher education, MBA admissions marketing, or institutional branding is an added advantage.

• *About the Institutions:**

PSGIM is one of the oldest B\-Schools in India. It was started as the Department of Management Sciences by PSG College of Technology in 1965 to cater to the ever\-growing need of management graduates, as this region witnessed unprecedented industrial and entrepreneurial growth that continues today.

Job Type: Full\-time

Work Location: In person