Position: **Content \& Growth Manager**
Location: Remote / Hybrid
Company: Growth Investing
- *About Growth Investing**
Growth Investing is a SEBI Registered Research Analyst focused on rules\-based investing, portfolio construction, risk management, and long\-term wealth creation. We offer investment products through the Smallcase platform and are building a scalable media and distribution ecosystem around disciplined investing.
We are looking for a Content \& Growth Manager to build and operate our content engine across YT, Insta, FB, Lnkd, X, WApp, and email.
This is not a content writer role.
This is not a social media posting role.
This role is responsible for planning, managing, analyzing, optimizing, and scaling our entire content operation.
The ideal candidate understands content strategy, audience growth, creator management, analytics, and digital distribution.
Content Strategy
- Build and manage the annual content roadmap
- Maintain a central content idea database
- Create monthly and weekly content calendars
- Identify high\-potential content opportunities
- Track competitor content and industry trends
Creator Management
- Work with internal and external creators
- Convert ideas into content briefs
- Review scripts and story structures
- Coordinate recording schedules
- Ensure content quality and consistency
Content Operations
- Manage the end\-to\-end content workflow
- Coordinate with editors and designers
- Maintain publishing schedules
- Ensure timely delivery across platforms
Analytics \& Optimization
- Analyze retention, watch time, click\-through rates, and engagement
- Identify winning content formats and topics
- Conduct content performance reviews
- Recommend improvements based on data
Distribution \& Growth
- Manage distribution across YouTube, Instagram, LinkedIn, X, WhatsApp, and email
- Develop content repurposing systems
- Improve audience growth and engagement
- Build community and subscriber funnels
Key Performance Indicators (KPIs)
- Content production consistency
- Audience retention and watch time
- Returning viewers
- Subscriber and follower growth
- Newsletter and WhatsApp growth
- Website traffic generated through content
- Smallcase lead generation support
Required Skills
- 2–5 years experience in content, media, marketing, creator economy, startup growth, or digital marketing
- Strong understanding of YouTube and social media content ecosystems
- Experience managing content calendars and content workflows
- Strong analytical mindset
- Ability to identify content trends and opportunities
- Excellent communication and project management skills
Preferred Experience
- Fintech, investing, personal finance, startup, media, or creator economy experience
- Experience working with creators and video teams
- Experience using analytics tools and content dashboards
Who Should Apply
- Content strategists
- Growth marketers
- Creator economy professionals
- Startup content operators
- Media professionals
- YouTube growth specialists
Compensation
Rs. 6–10 LPA depending on experience and fit.
Success in This Role
Within 12 months, the Content \& Growth Manager should help Growth Investing build a scalable content engine that consistently produces high\-quality content, grows audience trust, and supports subscriber acquisition.
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Pay: ₹600,000\.00 \- ₹1,000,000\.00 per year
Benefits
Application Question(s)
- If you were responsible for growing Growth Investing from 1,000 YouTube subscribers to 25,000 subscribers in 12 months, what would be your first 90\-day plan?
Work Location: In person