Content Head

Job Summary

The Content Head / Content Writer is responsible for developing, managing, and executing high\-quality healthcare content across multiple platforms including websites, social media, blogs, newsletters, patient communication materials, internal communications, and promotional campaigns. The role requires creating accurate, engaging, and patient\-friendly content while maintaining the hospital’s brand voice and healthcare communication standards.

Key Responsibilities:1\. Content Strategy \& Planning

• Develop and implement a comprehensive content strategy aligned with hospital objectives.
• Plan monthly content calendars for digital platforms, campaigns, and healthcare awareness programs.
• Identify healthcare trends, patient interests, and industry topics to create relevant content.
• Coordinate with doctors, department heads, and clinical teams to gather accurate medical information.

2\. Healthcare Content Creation

• Write and edit website content, blogs, articles, newsletters, brochures, and patient education materials.
• Create informative healthcare content on diseases, treatments, procedures, specialties, and preventive care.
• Convert complex medical information into simple, patient\-friendly language.
• Develop doctor profiles, success stories, patient testimonials, and service descriptions.
• Prepare content for hospital events, health camps, awareness programs, and campaigns.

3\. Digital \& Social Media Content Management

• Create engaging content for social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Develop captions, creatives, video scripts, and campaign content.
• Coordinate with design and digital marketing teams for content execution.
• Monitor content performance and suggest improvements.

4\. Brand Communication

• Ensure consistency in hospital branding, tone, and messaging across all communication channels.
• Maintain quality standards and accuracy in all published content.
• Support marketing campaigns with creative concepts and communication materials.
• Develop corporate communication documents, announcements, and internal newsletters.

5\. Content Editing \& Quality Control

• Review and proofread all content before publishing.
• Ensure medical accuracy, grammar, readability, and compliance with healthcare communication guidelines.
• Maintain content approval workflows with doctors and management teams.

6\. SEO \& Website Content Management

• Create SEO\-friendly healthcare content to improve website visibility.
• Conduct keyword research and optimize blogs and web pages.
• Update website content related to departments, doctors, services, and facilities.
• Track content performance using analytics tools.

7\. Team Coordination (Content Head Role)

• Lead and guide content writers, designers, and digital marketing teams.
• Allocate content assignments and monitor deadlines.
• Train team members on healthcare communication standards.
• Manage external agencies, freelancers, and vendors when required.

Pay: ₹35,000\.00 \- ₹60,000\.00 per month

Work Location: In person