Content Manager

• *About LenDenClub:**

LenDenClub is India’s largest RBI\-registered (NBFC\-P2P) Peer\-to\-Peer (P2P) lending platform. We are a platform for lenders seeking high interest with creditworthy borrowers, bridging the gap left by traditional credit institutions. With over 3 crore users and ₹16,000 crore\+ in loans disbursed, we command more than 98% of India’s P2P lending market. Our 4\.4\+ rating on the App Store reflects our commitment to offering a trustworthy and secure lending experience. Powered by cutting\-edge technology and a user\-first approach, we are setting new benchmarks in India’s evolving fintech ecosystem. The progressive approach towards employee benefits has been acknowledged and appreciated and as a result, LenDenClub has been certified as a 'Great Place to Work' successively for four years by the Great Place to Work Institute, Inc. **About InstaMoney:**

InstaMoney is our cutting\-edge Loan Service Provider (LSP) platform, built to make borrowing fast, flexible, and fully digital for users across India. With over 30 million downloads, InstaMoney offers seamless credit access through a simple and intuitive mobile app. From Personal Loans and Merchant Loans, InstaMoney provides short\- to mid\-tenure credit solutions. **About the Role**

We’re looking for a Content Specialist who can craft and manage impactful content across all our fintech products — from websites to blogs. This role is central to supporting SEO and AEO efforts, ensuring our content not only ranks but also builds authority in emerging AI\-driven search environments.

You’ll be working closely with the SEO team and agency partners to create keyword\-rich, engaging, and compliance\-safe content that resonates with our audience. **What You’ll Do*** Develop and manage content for product websites, blogs, and other digital assets.

• Support SEO initiatives with keyword\-rich, optimised content.
• Strategise content for authority building — ensuring trust, expertise, and relevance in both traditional search engines and AI\-driven answer engines.
• Explore and implement content strategies tailored for AEO (Answer Engine Optimisation) and emerging AI search platforms.
• Collaborate with SEO, product, and marketing teams to align content with overall growth goals.
• Monitor performance, adapt strategies, and continuously refine content for better visibility and engagement.

• *What We’re Looking For*** Strong background in content creation and management, preferably in fintech or digital\-first industries.
• Understanding of SEO fundamentals and ability to integrate keywords naturally into content.
• Awareness of AI\-driven search trends and how content can be optimised for answer engines.
• Ability to craft content that builds authority, trust, and relevance.
• Excellent writing, editing, and storytelling skills.
• Comfortable working in Mumbai (in\-house and close agency collaboration).
• Bonus: Familiarity with WordPress, performance marketing, and analytics tools.

• *Why Join Us*** Opportunity to shape content strategies in a fast\-evolving AI \+ SEO landscape.
• Work on diverse fintech products with high visibility.
• Collaborative environment with growth\-focused leadership.
• Competitive compensation and scope to experiment with emerging content formats.