Content Manager

• *Position:** Content Manager
• *Industry:** Beauty / Skincare / Cosmetics
• *Role Overview :** We are looking for a highly creative and performance\-driven Content Manager who understands how to create revenue\-focused content strategies across social media, e\-commerce, and digital platforms. The ideal candidate should have strong expertise in skincare content, trend forecasting, creator collaboration, and performance marketing\-oriented storytelling. This role requires someone who can combine creativity with analytics to drive engagement, conversions, and brand growth across all customer touchpoints.

• *Key Responsibilities :**

• *Content Strategy \& Planning:**

● Develop and execute monthly and quarterly content calendars aligned with marketing campaigns, product launches, seasonal moments, and skincare trends.

● Create revenue\-driven content strategies focused on increasing engagement, website traffic, and conversions.

● Brainstorm innovative content ideas for Instagram, YouTube, Facebook, X, and emerging social platforms.

• *Performance Tracking \& Reporting:**

● Track and analyze key content performance metrics including reach, engagement, views, CTR, watch time, and conversions.

● Generate regular reports and use insights to optimize future content strategies and improve ROI.

● Collaborate with performance marketing teams to align content with paid campaign objectives.

• *Founder \& Face\-of\-Brand Strategy:**

● Conceptualize and script founder\-led content to position the founder as a credible and trustworthy voice in skincare. ● Develop storytelling formats that strengthen brand authority and audience trust.

• *In\-House Video Production Support:**

● Ideate, brief, and coordinate in\-house video shoots including tutorials, product demos, educational videos, behind\-the\-scenes content, and trend\-based reels. ● Guide the creative team on storytelling, scripting, hooks, messaging, and execution quality.

• *Content Brief Writing :**

● Create detailed creative briefs for designers, videographers, copywriters, editors, and external creators. ● Ensure all deliverables maintain consistency in messaging, quality, and brand positioning.

• *Brand Voice \& Content Governance:**

● Own and maintain the brand’s tone of voice, messaging framework, and visual language across all platforms. ● Ensure all published content aligns with brand guidelines and compliance standards.

• *Influencer \& Creator Coordination:**

● Work closely with the influencer marketing team to identify trending creators, skincare influencers, and niche beauty voices aligned with the brand. ● Support creator collaborations with strong content direction and campaign alignment.

• *UGC (User\-Generated Content) Strategy:**

● Identify and curate high\-quality user\-generated content to build authenticity and community trust. ● Develop strategies to encourage customer participation and content creation.

• *E\-commerce \& Website Oversight:**

● Oversee and audit product descriptions, banners, blogs, landing pages, and marketplace content across platforms such as Amazon, Nykaa, Myntra, and the brand website. ● Ensure content consistency, accuracy, and conversion\-focused communication.

• *Trend Monitoring \& Competitive Benchmarking:**

● Stay updated on social media trends, viral formats, audio trends, and emerging platform opportunities. ● Regularly analyze competitor and global skincare brand content to identify content gaps, inspiration, and differentiation opportunities.

• *Cross\-Functional Collaboration:**

● Work closely with marketing, product, e\-commerce, design, and performance teams to ensure alignment between content strategy and business goals.

• *Required Skills \& Qualifications:**

● 2\+ years of experience in content management, preferably in beauty, skincare, cosmetics, or D2C brands.

● Strong understanding of Instagram Reels, YouTube Shorts, and short\-form video storytelling.

● Knowledge of performance marketing and revenue\-driven content strategies.

● Excellent scripting and creative briefing skills.

● Experience with social media analytics and reporting tools.

● Understanding of SEO and e\-commerce content optimization.

● Strong communication, coordination, and project management abilities.

● Ability to identify trends quickly and convert them into high\-performing content ideas.

Pay: ₹30,000\.00 \- ₹35,000\.00 per month

Work Location: In person