Content Writer / Copywriter

The B2B Content Writer / Copywriter will own Ariel’s written communication across website, SEO, LinkedIn, outbound campaigns, case studies, landing pages, and sales collateral. This role requires high output and strong business understanding. The writer must be able to use AI tools for speed, but the final content must be edited, refined, and specific to Ariel. The writing should help Ariel generate qualified conversations, not just fill the website with content.

Responsibilities

• Write blogs and thought leadership articles
• Write website service pages
• Write landing pages for campaigns
• Write industry\-specific pages
• Write case studies and project stories
• Write LinkedIn posts
• Write cold email sequences
• Write WhatsApp campaign messages
• Write follow\-up messages for BDE campaigns
• Write sales one\-pagers and proposal support content
• Convert technical/project information into client\-friendly content
• Repurpose long\-form content into LinkedIn posts, carousels, email snippets, and campaign material
• Work with SEO executive on keyword\-based briefs
• Work with BDE team to improve campaign messaging based on response quality

Required Skills

• Strong written English
• B2B writing ability
• Software / IT services writing exposure
• Website copywriting
• SEO content writing
• LinkedIn content writing
• Cold email writing
• WhatsApp campaign writing
• Case study writing
• Research and editing ability
• Ability to simplify technical topics
• Ability to use AI tools without producing generic AI\-style content

Good\-to\-Have Skills

• SaaS writing experience
• AI/software development content experience
• Healthcare, finance, real estate, or enterprise software writing experience
• Proposal content writing
• Ability to interview internal teams and extract project stories
• Ability to write campaign hooks and positioning angles

• *Job Type:** Full Time
• *Location:** Plot No.968, Sector\-82, JLPL Industrial Area, Mohali, Punjab (140306\)

Pay: ₹13,289\.79 \- ₹34,725\.10 per month

Work Location: In person