Content Writer / Copywriter (SEO & Digital Content)

• *Job Title:** Content Writer / Copywriter (SEO \& Digital Content)
• *Location:** Karur, Tamil Nadu
• *Experience:** 1 to 3 years
• *Salary:** ₹15,000 to ₹30,000 per month
• *Employment Type:** Full\-time

• *About the Role**

We are looking for a creative and detail\-oriented Content Writer and Copywriter to develop engaging blog posts, landing pages, website content, and persuasive marketing copy that improves organic visibility and drives conversions. The ideal candidate has a solid grasp of SEO fundamentals, keyword research, and content optimization, writes compelling copy that moves readers to act, and works smoothly with design and development teams to deliver content that performs.

• *Key Responsibilities**

• Content Writing*

• Plan and write high\-quality blogs, articles, landing pages, and website content aligned with brand tone and business goals.
• Conduct keyword research and identify content opportunities for blogs and landing pages.
• Maintain a content calendar and deliver work within agreed timelines.

• Copywriting*

• Write persuasive copy for ads, product pages, email campaigns, social media posts, taglines, and CTAs.
• Craft clear, benefit\-driven messaging that supports brand positioning and campaign goals.
• Adapt tone and style across formats and audiences while keeping the brand voice consistent.

• SEO \& Optimization*

• Optimize existing content through improved meta tags, headings, internal linking, schema recommendations, and compelling CTAs.
• Monitor content performance using Google Analytics and Google Search Console, track keyword rankings, and prepare performance reports.

• Collaboration \& Quality*

• Coordinate with design and development teams to improve landing page user experience and conversion performance.
• Proofread and edit content to ensure accuracy, readability, and consistency with brand tone.

• *Required Skills \& Experience**

• 1 to 2 years of experience in content writing, copywriting, SEO content writing, or digital marketing.
• Strong knowledge of on\-page SEO and keyword research tools such as Google Keyword Planner, Ahrefs, SEMrush, or similar.
• Excellent English writing, editing, and communication skills.
• Ability to write persuasive, conversion\-focused copy.
• Familiarity with CMS platforms like WordPress and basic HTML formatting.
• Analytical mindset with the ability to interpret performance data and improve content accordingly.
• A portfolio or writing samples of published work (blogs, web copy, ad copy, etc.).

• *Preferred Skills (Add\-ons)**

• **UI/UX design knowledge, with hands\-on experience in Figma (wireframes, landing page layouts, basic prototyping)** is a strong plus.
• Basic understanding of Conversion Rate Optimization (CRO) and A/B testing concepts.
• Experience writing for multiple formats such as long\-form blogs, product pages, email, and social media copy.
• Basic knowledge of Canva or similar design tools.

• *Benefits**

• Food provided
• Provident Fund

Pay: ₹15,000\.00 \- ₹25,000\.00 per month

Benefits

• Food provided

Work Location: In person