Content Writer

• *Key Responsibilities**

• *SEO Blog \& Website Content**

· Plan and create SEO\-optimized blogs to improve organic traffic and search visibility.

· Conduct keyword research and competitor content analysis.

· Develop long\-form and short\-form website content aligned with SEO goals.

· Optimize existing content for rankings, readability, and engagement.

· Coordinate with SEO and marketing teams for content strategy execution.

• *Brand \& Marketing Content**

· Write compelling copies for: Social media posts, Ad campaigns, Landing pages, Emailers, Website banners, Brochures and brand materials

· Maintain a consistent brand voice across all communication channels.

· Create platform\-specific messaging strategies for Instagram, Facebook, LinkedIn, YouTube, and other digital channels.

• *Video \& Creative Content Strategy**

· Develop scripts for: Reels, YouTube videos, Interviews, Podcasts, Corporate films, Educational and promotional shoots

· Create engaging hooks, storytelling structures, and audience\-retention\-focused narratives.

· Work closely with video and design teams during conceptualization and production.

· Suggest innovative content formats, campaigns, and storytelling ideas.

• *Content Innovation \& Strategy**

· Brainstorm unique campaign ideas and content series.

· Track industry trends, audience behavior, and competitor communication styles.

· Develop monthly and quarterly content strategies aligned with business goals.

· Identify opportunities for viral, educational, and emotionally engaging content.

· Bring fresh creative thinking to brand communication and digital storytelling.

• *Requirements**

· 2–5 years of experience in content writing, content strategy, or brand communication.

· Strong command over English writing and storytelling.

· Proven experience in SEO blog writing and keyword\-based content planning.

· Ability to write across formats — blogs, scripts, ad copies, captions, website content, etc.

· Understanding of digital marketing and audience psychology.

· Familiarity with SEO tools and content platforms is preferred.

· Strong research and conceptual thinking abilities.

· Experience in healthcare, wellness, lifestyle, or education sectors.

· Understanding of video scripting and short\-form content trends.

· Ability to simplify complex topics into engaging content.

· Creative mindset with strong attention to detail.

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Work Location: In person