Copywriter

• *B2B Copywriter**

Shape how tech brands speak — and teach AI to write like a human.

Full\-time/ 3–4 years' experience /B2B / TechAI\-forward role / Digital Marketing Agency

• *About Us**

Blufig is a full\-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130\+ brands, we are on track to disrupt the agency marketplace with cutting\-edge marketing solutions.

• *What you'll do**

• Write and edit copy across channels: websites, landing pages, ads, email sequences, case studies, LinkedIn, and any short form content for B2B clients.
• Translate dense technical products and services into clear, compelling messaging that speaks to business decision\-makers.
• Collaborate with writers, editors, strategists, designers, and account managers to develop content concepts rooted in each client's positioning and audience.
• Maintain and evolve brand voice guidelines for multiple clients simultaneously without losing consistency.
• Own the editorial process from brief to final draft: including SM calendars, strategy, revisions, stakeholder feedback cycles, and approvals.
• Use AI writing tools actively to speed up drafts, explore angles, humanize AI\-assisted output, and iterate faster without compromising quality.
• Stay current on B2B content trends, platform algorithm changes, and evolving best practices in AI\-assisted writing.

• *What we're looking for**

• *Skills \& experience**

• 3–4 years of copywriting experience, preferably in a B2B or agency context.
• Proven ability to write for tech, SaaS, or complex\-product categories \- portfolio evidence required.
• Strong grasp of content strategy: why a piece exists, not just how it reads. Comfortable writing both short\-form (ads, social, CTAs) and some long\-form (blogs, case studies).
• Excellent editing instincts, ability to improve others' drafts as naturally as your own.

• *Traits we value**

• Curious and critical: you ask why before you ask how.
• Comfortable with ambiguity: you can shape a brief that arrives half\-formed.
• Detail\-obsessed without losing the big picture.
• Fast, without sacrificing craft: agency pace is real.
• Collaborative and ego\-light; great ideas can come from anywhere.

• *Your AI edge**

This is not optional. AI fluency is a core expectation for this role.

• *Writing \& ideation**

• Use LLMs to prototype angles, headlines, and structures before committing to a direction.
• Generate first\-draft variations at speed and select or synthesize the strongest output.

• *Humanizing \& quality**

• Detect and eliminate AI\-sounding patterns; vague assertions, filler phrases, hollow enthusiasm.
• Infuse client voice, specificity, and editorial judgment into AI\-assisted drafts.

• *Efficiency \& workflow**

• Build repeatable AI\-assisted workflows for research, brief\-parsing, and content repurposing.
• Cut non\-creative time so more hours go into strategy and craft.

• *Prompt craft**

• Write precise, context\-rich prompts that produce usable output on the first or second try.
• Iterate prompts the way you'd iterate copy; with intent, not guesswork.

• *Nice to have**

• Experience with SEO fundamentals: keyword mapping, on\-page optimization, content clustering.
• Familiarity with CMS platforms (WordPress, HubSpot) and brief knowledge of email tools.
• Exposure to ABM (account\-based marketing) content strategies.
• Basic understanding of the B2B sales funnel and how content maps to buying stages.

• *Benefits**

• Competitive salary and benefits package.
• Health insurance for you and your family.
• Opportunity to work with a talented and passionate team.
• Fast\-paced and dynamic work environment.
• The chance to make a real impact on our clients' businesses.

• *Job Types**: Full\-time, Permanent

Benefits

• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate

• Bengaluru, Karnataka (Bengaluru Urban District): Reliably commute or planning to relocate before starting work (Required)

Application Question(s)

• What is your Current CTC?
• What is your expected CTC?
• What is your notice period?
• Are you comfortable working Monday to Friday from office?

Experience

• Copywriting: 2 years (Required)
• B2B : 1 year (Required)

Work Location: In person