Copywriter

• *Location:** Kolkata (Head Office)

• *Experience:** 1\+ Year(s)

• *Preferred Industry:** Jewellery / Luxury Retail / Fashion / Lifestyle / Premium D2C

• *Employment Type:** Full\-Time

• *Key Responsibilities**

• **Creative Copywriting:** Develop impactful headlines, taglines, campaign concepts, advertising copy, and promotional messages aligned with Jewelbox's brand identity.
• **Brand Storytelling:** Create compelling brand narratives, collection stories, and product\-led communication that reflect premium jewellery aesthetics and build emotional connections with customers.
• **Social Media Content:** Write engaging captions, Reels scripts, carousel content, and creative copy for Instagram, Facebook, YouTube, LinkedIn, and other digital platforms.
• **Advertising \& Campaign Copy:** Develop persuasive and conversion\-focused copy for Meta Ads, Google Ads, festive campaigns, product launches, email marketing, WhatsApp promotions, and retail campaigns.
• **Website \& E\-commerce Content:** Craft compelling product descriptions, website banners, category pages, landing pages, and promotional content to enhance customer engagement and conversions.
• **SEO \& Content Marketing:** Write SEO\-optimised blogs, articles, buying guides, and educational content while maintaining a natural, engaging brand voice.
• **Content Editing \& Brand Consistency:** Review, edit, and proofread content to ensure originality, accuracy, clarity, and consistency across all brand communication.
• **Research \& Collaboration:** Research jewellery trends, consumer behaviour, and competitor communication while collaborating with creative, social media, performance marketing, and e\-commerce teams.

• *Qualifications \& Requirements**

• Minimum 1**\+ year(s) of relevant experience** in creative copywriting, advertising, brand communication, or content marketing.
• Bachelor's degree in English, Journalism, Mass Communication, Advertising, Marketing, or a related field.
• Prior experience in jewellery, luxury retail, fashion, lifestyle, beauty, or premium D2C brands preferred.
• Excellent command of written English with strong creative writing, storytelling, editing, and proofreading skills.
• Proven ability to develop compelling campaign headlines, advertising copy, social media content, and brand narratives.
• Strong understanding of premium brand positioning, consumer psychology, and conversion\-focused copywriting.
• Working knowledge of SEO, digital marketing, and content optimisation.
• Ability to write engaging short\-form advertising copy as well as long\-form website and editorial content.
• Strong creative thinking, attention to detail, and ability to manage multiple projects within deadlines.
• **A strong creative writing portfolio is mandatory**, showcasing advertising campaigns, brand storytelling, social media copy, and product descriptions.

• *Why Join Jewelbox?**

Be part of a rapidly expanding jewellery brand and play a key role in shaping its creative identity and brand voice. This position offers the opportunity to work on high\-impact advertising campaigns, jewellery collections, product launches, and integrated marketing initiatives across digital and retail channels.

• *Application Requirement:** Candidates must submit an updated resume along with a portfolio or work samples demonstrating their creative copywriting capabilities.

Pay: ₹300,000\.00 \- ₹450,000\.00 per year

Benefits

• Paid sick time
• Provident Fund

Work Location: In person