Country Manager, Indochina

• *Position Title**

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Country Manager Indochina

• *Report To**

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Regional Manager Sales, ASEAN

• *Position Summary**

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The Country Manager for Indochina (Vietnam, Cambodia and Myanmar) drives Malaysia Airlines’ growth, revenue, and brand presence in the region. This role leads and develops the local team, executes commercial strategies, builds key stakeholder relationships, and ensures operational excellence while achieving profitability and market share targets.

• *Key Accountabilities**

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• Lead Malaysia Airlines’ commercial strategy and revenue delivery across Vietnam, Cambodia and Myanmar.
• Establish strong commercial leadership in Vietnam across three key gateways: Ho Chi Minh City, Hanoi and Da Nang.
• Develop market strategies to maximise revenue contribution from Malaysia Airlines’ growing Vietnam, Cambodia and Myanmar network.
• Position Malaysia Airlines as the preferred carrier for Indochina customers travelling to Malaysia and beyond through MH’s global network.
• Drive premium, corporate, leisure, groups and trade segment growth across assigned markets.
• Manage POS revenue performance, identify commercial opportunities and implement actions to close performance gaps.
• Strengthen engagement with strategic partners including key travel agencies, TMCs, OTAs, corporates and tourism stakeholders.
• Develop new business opportunities and revenue streams across emerging markets.
• Provide leadership, coaching and direction to local sales resources to improve productivity and commercial effectiveness.
• Establish stronger account management discipline, sales governance and performance tracking.
• Work closely with Revenue Management, Marketing, Network Planning and other commercial teams to support market growth.
• Conduct market intelligence, competitor analysis and customer insights to identify growth opportunities.
• Negotiate commercial agreements and partnerships to increase Malaysia Airlines’ market position.
• Represent Malaysia Airlines with external stakeholders including government agencies, airports, tourism boards and industry bodies.
• Ensure compliance with company policies, governance standards and commercial processes.
• Represent Malaysia Airlines as the principal brand ambassador in the Indochina region.
• Leverage language proficiency in Vietnamese, Khmer, and English to strengthen communication and stakeholder engagement.

• *Qualifications \& Experience**

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• Bachelor’s degree in Business Administration, Marketing, Aviation Management, or a related field (Master’s degree preferred).
• Proven track record in airline commercial management, sales, or business development in a regional or international setting.
• Strong understanding of airline operations, revenue management, and market dynamics.
• Proficiency in English; knowledge of local languages (Vietnamese, Khmer) is a strong advantage.

• *Area of Experiences**

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• Driving regional sales, revenue growth, and market share expansion.
• Leading and developing high\-performing teams.
• Managing corporate accounts, key partners, and government stakeholders.
• Strategic business planning, budgeting, and operational oversight.
• Conducting market analysis and competitor intelligence to identify growth opportunities.
• Negotiating commercial agreements and representing the brand at the highest level.

• *Personality Traits**

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• Strategic and results\-driven, with a proven ability to grow revenue and market share.
• Inspiring leader who develops talent and drives team performance.