Creative Manager – E-commerce

Job Overview

We are looking for a highly creative and commercially driven Creative Manager to lead our e\-commerce creative strategy for fashion brands. The candidate should have strong experience in fashion product presentation, digital creatives, campaign concepts, brand communication and conversion\-focused visual storytelling.

The ideal candidate must understand how creative content impacts customer engagement, brand positioning and online sales across marketplaces and D2C platforms.

Key Responsibilities

• *1\. E\-commerce Creative Strategy**

• Develop and execute creative strategies for Myntra, Amazon, Shopify and other e\-commerce platforms.
• Plan creative campaigns to improve product visibility, customer engagement and conversions.
• Ensure consistent brand identity and visual communication across all digital platforms.
• Develop creative concepts for seasonal campaigns, product launches and promotional events.

• *2\. Product Photography \& Visual Merchandising**

• Plan and manage fashion product photoshoots, model shoots, catalogue shoots and campaign shoots.
• Ensure high\-quality product images, banners, thumbnails and product listing creatives.
• Guide photographers, graphic designers, video editors and external creative agencies.
• Maintain visual consistency across product catalogues and online stores.

• *3\. Campaigns \& Brand Communication**

• Develop creative concepts for festive campaigns, sale events and new collection launches.
• Work on fashion storytelling, mood boards, creative references and campaign themes.
• Coordinate influencer campaigns, brand collaborations and promotional creatives.
• Ensure all creative assets align with brand positioning and target audiences.

• *4\. Team Management \& Execution**

• Lead and manage the creative team, including graphic designers, photographers and video editors.
• Allocate tasks, monitor timelines and ensure timely delivery of creatives.
• Review and approve creative outputs before publishing.
• Coordinate with E\-commerce, Marketing, Performance Marketing and Product teams.

• *5\. Performance \& Creative Optimisation**

• Analyse creative performance through CTR, engagement, conversion rates and ROAS in coordination with the performance marketing team.
• Identify winning creative formats and improve underperforming creatives.
• Develop A/B testing concepts for banners, advertisements and product creatives.
• Use customer insights and market trends to improve creative effectiveness.

Required Skills \& Qualifications

• 4–7 years of experience in creative management, preferably in fashion, apparel, lifestyle or D2C e\-commerce.
• Strong understanding of fashion photography, styling, graphic design and digital content.
• Experience handling Myntra, Amazon, Shopify and other e\-commerce creative requirements.
• Good knowledge of Photoshop, Illustrator, Canva, Figma or similar creative tools.
• Understanding of video content, reels, motion graphics and digital advertising creatives.
• Strong leadership, communication and project management skills.
• Ability to manage multiple campaigns and deadlines.

Preferred Candidate

• Experience working with fashion, apparel, beauty or lifestyle brands.
• Strong creative portfolio showcasing product campaigns, catalogue shoots, digital ads and brand campaigns.
• Commercial mindset with the ability to connect creative ideas with business growth.
• Hands\-on experience managing creative teams and external agencies.

Pay: ₹800,000\.00 \- ₹1,000,000\.00 per year

Work Location: In person