Creative Marketing & Ad designer

Key Responsibilities

 Graphic \& Motion Design: Create high\-converting visual assets including Meta/Google ad

banners, social media reels, email templates, landing page mockups, and marketing

collateral.

 Campaign Management: Set up, launch, and manage paid advertising campaigns across

channels like Meta Ads Manager (Facebook/Instagram), Google Ads.

 A/B Testing \& Optimization: Design multiple visual variations for ad creatives to

continuously run split tests, analyzing which layouts and messaging drive the lowest CPA

(Cost Per Acquisition).

 Performance Tracking: Review ad dashboards and Google Analytics daily to monitor CTR

(Click\-Through Rate), conversions, and ROI, shifting design strategies based on data.

 Brand Consistency: Ensure all visual marketing materials remain cohesive and align perfectly

with our brand guidelines.

Required Skills \& Qualifications

 Experience: 2\+ years of experience handling both graphic design and paid digital marketing

campaigns.

 Design Tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or

Figma and Canva.

 Marketing Platforms: Hands\-on experience navigating Meta Ads Manager and Google Ads

dashboards.

 Data Literacy: Ability to interpret marketing metrics (ROAS, CTR, CPC) and translate data

insights into better creative assets.

Benefits

• Provident Fund

Work Location: In person