Creative Strategist & Content Lead

• *What You Will Do**

• **Develop High\-Converting Campaign Angles:** Stop ad fatigue by constantly pitching fresh, disruptive hooks for paid social (Meta/Instagram), YouTube, and local campaigns (e.g., myth\-busting, procedure breakdowns, patient transformations, festive packages).
• **Script \& Direct Short\-Form Video:** Write high\-retention video scripts for Reels/Shorts and direct on\-camera shoots with our in\-house doctors and aesthetic therapists.
• **Bridge Creative \& Performance:** Work directly with our ad\-buying team. Analyze metrics like Hook Rate (3\-second views), Hold Rate, and Cost\-per\-Lead (CPL) to iterate on winning creatives.
• **Produce Engaging Visual Content:** Shoot high\-quality raw footage inside our clinical branches (consultations, behind\-the\-scenes, device close\-ups, client testimonials) and guide video editors/designers on pacing, typography, and B\-roll.
• **Leverage Modern Creative Workflows:** Utilize AI\-assisted creative tools (AI storyboarding, video enhancement, audio cleanup) and design platforms (CapCut, Premiere Pro, Canva/Figma) to rapidly deliver high\-volume creative assets.
• **Offline \& B2B Activation Concepts:** Conceptualize creative collateral, banners, and interactive presentation materials for corporate camps, tech park pop\-ups, and seasonal clinic promotions.

Who We Are Looking For

• **Experience:** 2–5 years of proven experience as a Creative Strategist, Content Lead, or Senior Video Content Creator. Experience in **aesthetic clinics, dermatology, wellness, luxury salons, or direct\-to\-consumer (D2C) beauty** is a major plus.
• **Strong Visual Storytelling:** A deep understanding of what hooks a viewer on Instagram/YouTube—pacing, trend awareness, audio selection, and visual contrast.
• **Clinical\-to\-Consumer Translation:** Ability to understand technical medical procedures (e.g., microneedling, laser hair reduction, chemical peels, PRP/GFC) and explain them in clear, relatable, FDA/medical\-guideline\-compliant language.
• **Hands\-on Production Skills:** Camera\-confident and capable of using iPhones/mirrorless setups, mobile gimbals, and wireless mics to capture authentic in\-clinic moments.
• **Location:** Must be based in or willing to commute across our branches in Hyderabad.

Pay: From ₹30,000\.00 per month

Work Location: In person