CRM Executive
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Job Description
- *Dear Folks ,**
Greetings from Marvel Realtors and Developers Limited !!
I hope you are doing well.
I have opening for the below Job Description. Kindly go through the job details and attach me your **updated CV** to proceed for interview shortlisting.
Role overview
- *CRM Executive**
Own the customer relationship from booking to possession and beyond — collecting every demand on schedule while making the buyer's journey clear, predictable and premium.
Location : Koregaon Park, Pune
6 days WFO (2nd and 4th Sat Off’s)
Company
Marvel Realtors, Pune
Title
CRM Manager – Collections \& Customer Experience
Reports to
Director
Location
Pune (site \+ corporate office)
Experience
3– 4 years in real estate CRM, at least 3 in collections
Works with
Sales, Accounts, Legal, Project/Site, Banks \& HFCs
Key responsibilities1\. Booking to agreement
- Welcome call and welcome kit within 48 hours of booking; assign a single point of contact.
- Collect KYC, application form and booking amount; verify against sales terms.
- Coordinate Agreement for Sale drafting, stamp duty, registration appointment and handover of registered copy.
- Ensure cost sheet, payment plan and all commitments are documented — no verbal promises left unrecorded.
2\. Collections
- Raise construction\-linked demand letters the day a slab/stage is certified; share architect's certificate and site photos.
- Reminder cadence: advance notice, due\-date reminder, then structured follow\-up calls and letters.
- Coordinate loan disbursements with banks/HFCs — sanction, tripartite agreement, NOC, disbursement requests.
- Compute and communicate interest on delayed payments as per agreement; handle waiver requests with approval.
- Reconcile receipts with Accounts weekly; issue receipts and TDS (Form 16B) follow\-ups.
- Escalate chronic defaulters with a documented trail; support cancellation or legal action when required.
3\. Customer journey during construction
- Quarterly construction progress updates (photos, video, milestone status).
- Manage modification/customisation requests with cost and timeline sign\-off.
- Resolve queries within defined turnaround; maintain a complete interaction log in the CRM system.
- Organise site visits and customer engagement events.
4\. Possession
- Plan possession in batches: final demand, outstanding clearance, documentation checklist.
- Pre\-possession unit inspection with customer; track snag list to closure before handover.
- Handover kit: keys, possession letter, OC copy, warranties, appliance manuals, maintenance guide.
- Coordinate electricity/water meter transfer, society/maintenance deposits and registration of society.
5\. Post\-possession
- Defect liability period: log, assign and close complaints within SLA under RERA obligations.
- Support society formation and conveyance to the society.
- Handle resale/rental NOCs and transfer requests.
- Drive referrals and testimonials; run satisfaction surveys at possession and 6 months after.
6\. Compliance and reporting
- Keep customer records aligned with MahaRERA disclosures and quarterly updates.
- Weekly MIS: collections due vs received, ageing, escalations, open complaints.
- Handle MahaRERA / consumer complaints in coordination with Legal.
KPIs
Targets are indicative; finalise at offer stage.
KPI
Target
Collection efficiency (received ÷ demanded, monthly)
≥ 95%
Dues ageing beyond 60 days
\< 3% of receivables
Demand letters issued after stage completion
Within 2 working days
Query first response / resolution
24 hours / 7 days
Snags closed before handover
100%
Post\-possession complaint closure within SLA
≥ 90%
Customer satisfaction (possession survey)
≥ 4\.5 / 5
Referral bookings from existing customers
Tracked quarterly
Escalations to MahaRERA / consumer forum
Zero
Qualifications and attributes
- *Must have**
- Graduate (MBA preferred); 5–10 years in real estate CRM with hands\-on collections.
- Working knowledge of Agreement for Sale, stamp duty and registration, home\-loan disbursement process, MahaRERA and GST/TDS on property.
- Proficient in a CRM system (Salesforce, Sell.Do, Farvision or similar) and Excel/MIS.
- Fluent English, Marathi and Hindi — written and spoken.
- *Attributes**
- Firm on money, warm with people: can chase dues without damaging the relationship.
- Ownership mindset — follows through to closure without reminders.
- Calm under pressure with escalated or upset customers.
- Polished presentation suited to premium/luxury clientele.
- Meticulous with documentation and audit trail.
- *Good to have**
- Experience handling possession of a full project or tower.
- Exposure to luxury residential projects in Pune.
Thanks \& Regards,
Yamini N,
Sr. Human Resource Generalist
Marvel Realtors and Development Limited,
\+91 8856833373\.
Pay: ₹25,000\.00 \- ₹40,000\.00 per month
Work Location: In person
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Job Overview
- Job type
- Full-time
- Work mode
- On-site
- Location
- Mumbai
- Posted
- 19h ago
- Source
- Indeed