CRM Strategy & MarTech Solutioning Leader

### **Technology**

DGS India \- Bengaluru \- Manyata N1 Block

#### **About the job**

Dentsu \| Confidential \| AVP, CRM Strategy \& Solutioning

ASSOCIATE VICE PRESIDENT

CRM Strategy \& Solutioning

Dentsu Market Growth \| CRM \& Customer Experience Practice

Title: Associate Vice President – CRM Strategy \& Solutioning

Division : Dentsu Market Growth

Reports To : VP / SVP, CRM \& Customer Experience

Location : Hybrid (IND\-based preferred)

Employment Type : Full\-Time

Travel : Up to 30%

• *About Dentsu \& the Opportunity**

Dentsu is a global leader in integrated growth and transformation, with a customer experience practice that

spans CRM strategy, MarTech architecture, loyalty design, and personalized engagement at scale. Our CRM

capability sits at the core of how we create lasting customer relationships and drive measurable revenue for

our clients across every industry.

This is a high\-impact leadership role for an experienced CRM professional who thrives at the intersection of

strategy, technology, and commercial growth. As AVP of CRM Strategy \& Solutioning, you will lead enterprise

client engagements, win competitive RFPs, and architect best\-in\-class CRM and MarTech solutions —

positioning Dentsu as the customer engagement partner of choice in the market.

The Impact You Will Drive

You will own the CRM growth agenda across Dentsu’s enterprise market portfolio — leading transformative

engagements, winning competitive bids, and delivering strategies that move the needle on customer

acquisition, retention, and lifetime value. This role demands an equal command of executive storytelling and

hands\-on platform expertise across the modern CDP and CEP landscape.

Success here means building a pipeline of high\-value CRM engagements, expanding existing client

relationships, and consistently outperforming the competition in enterprise procurement processes.

Core Responsibilities

1\. Enterprise Growth \& RFP Leadership

• Lead the end\-to\-end response to complex enterprise RFPs, RFIs, and RFQs — from opportunity

qualification and solution design through final presentation and contract close

• Partner with sales, account management, and delivery teams to develop differentiated proposals that

demonstrate deep CRM, MarTech, and customer experience expertise

DENTSU \| Job Description CRM Strategy \& Solutioning

Dentsu \| Confidential \| AVP, CRM Strategy \& Solutioning

• Build and actively manage a strong pipeline of CRM strategy and solutioning opportunities across the

Dentsu Market portfolio

• Develop and maintain executive\-level relationships at existing and prospective enterprise clients,

serving as a trusted advisor and growth champion

• A proven track record of winning multi\-million\-dollar enterprise CRM engagements is essential for

success in this role

2\. CRM Strategy \& Customer Lifecycle Advisory

• Lead enterprise clients through the design and execution of end\-to\-end CRM strategies — spanning

customer acquisition, onboarding, retention, re\-engagement, and loyalty

• Conduct CRM maturity assessments that reveal gaps, unlock investment, and establish a clear

roadmap for transformation

• Define customer segmentation, lifecycle journey architecture, and personalization frameworks that

drive measurable engagement outcomes

• Advise clients on the integration of CRM programs with broader marketing, commerce, and service

strategies

• Establish Dentsu’s forward\-looking point of view on CRM innovation — including AI\-driven

personalization, real\-time decisioning, and next\-best\-action strategies

3\. CDP \& CEP Solutioning \& MarTech Architecture

• Architect and design enterprise CRM and MarTech stacks leveraging industry\-leading CDP and CEP

platforms including Salesforce Marketing Cloud (SFMC), Braze, Adobe Experience Platform (AEP) /

Adobe Campaign, Tealium, Segment, mParticle, and others

• Lead platform selection, evaluation, and vendor assessment processes — guiding clients through

build\-vs\-buy decisions and integration strategies

• Design data integration architectures that connect CRM platforms with CDPs, identity resolution tools,

data warehouses, and downstream analytics systems

• Define technical requirements for campaign automation, triggered communications, real\-time

personalization, and cross\-channel orchestration

• Collaborate with engineering and delivery leads to ensure proposed architectures are technically

feasible, scalable, and aligned with client environments

• Stay current on the evolving CDP and CEP landscape — tracking platform innovations, vendor

roadmaps, and emerging capabilities

4\. Storytelling \& Executive Communication

• Transform complex CRM strategies and MarTech architectures into clear, compelling narratives that

resonate with C\-suite, CMO, and non\-technical stakeholders

• Design and deliver high\-impact presentations, discovery workshops, and strategy readouts that build

confidence and win executive sponsorship

• Develop thought leadership content — including white papers, case studies, and point\-of\-view

documents — that differentiate Dentsu’s CRM practice in the market

• Represent Dentsu at industry events, client forums, and external speaking engagements, establishing

a recognized voice in the CRM and customer experience community

• Create reusable sales and proposal assets that enable the broader Dentsu CRM team to compete and

win

5\. Team Leadership \& Practice Development

DENTSU \| Job Description CRM Strategy \& Solutioning

Dentsu \| Confidential \| AVP, CRM Strategy \& Solutioning

• Mentor, develop, and inspire a team of CRM strategists, MarTech solution architects, and campaign

practitioners — building a culture of curiosity, rigor, and client impact

• Define quality standards for CRM solution design, proposal development, and strategic deliverables

across the practice

• Partner with HR and talent acquisition to scale the CRM practice capability as the business grows
• Lead knowledge management and IP development — building frameworks, methodologies, and

reusable assets that accelerate client engagements

Platform Expertise Landscape

Candidates are expected to have deep, hands\-on familiarity across the following platform categories:

Platform Category Tools \& Platforms

Customer Engagement

Platforms (CEP)

Salesforce Marketing Cloud (SFMC) · Braze · Adobe Campaign ·

Iterable · Klaviyo · HubSpot

Customer Data Platforms

(CDP)

Tealium AudienceStream · Adobe Experience Platform (AEP) ·

Segment · mParticle · Lytics · ActionIQ

CRM \& Sales Platforms Salesforce CRM · Microsoft Dynamics 365 · HubSpot CRM · Oracle CX

Data \& Analytics Layers Snowflake · Databricks · dbt · Google Analytics 4 · Adobe Analytics ·

Looker

Identity \& Personalization LiveRamp · Merkury · Optimizely · Dynamic Yield · Moveable Ink

Core Competencies

CRM Strategy Designs lifecycle marketing strategies, loyalty frameworks, and customer

engagement blueprints

CDP \& CEP Expertise Hands\-on experience with SFMC, Braze, Adobe Campaign/AEP,

Tealium, and similar platforms

RFP Excellence Leads and wins complex enterprise RFP processes from qualification to

close

Solutioning \&

Architecture

Architects multi\-platform CRM and MarTech stacks tailored to enterprise

needs

Storytelling \&

Communication

Translates complex CRM and customer data concepts into compelling

C\-suite narratives

Market \& Revenue

Growth

Drives pipeline generation, client expansion, and new logo acquisition in

enterprise markets

Team Leadership Builds, mentors, and elevates cross\-functional CRM strategy and

solutioning teams

DENTSU \| Job Description CRM Strategy \& Solutioning

Dentsu \| Confidential \| AVP, CRM Strategy \& Solutioning

Qualifications \& Experience

Required

• 15\+ years of progressive experience in CRM strategy, MarTech consulting, customer engagement, or

enterprise marketing technology leadership

• Proven track record of leading and winning complex enterprise RFPs in excess of $3M–$5M TCV,

ideally in a consulting or agency context

• Deep, hands\-on expertise in two or more major CEP platforms — particularly Salesforce Marketing

Cloud (SFMC), Braze, and/or Adobe Experience Platform / Adobe Campaign

• Demonstrated knowledge of CDP platforms — including Tealium, Segment, mParticle, Adobe AEP, or

equivalent — and their role in enterprise customer data architectures

• Strong understanding of customer lifecycle strategy, segmentation design, personalization

frameworks, and cross\-channel journey orchestration

• Experience integrating CRM and MarTech platforms with CRM systems (Salesforce, Dynamics), data

warehouses (Snowflake, BigQuery), and identity resolution tools

• Outstanding executive presentation, storytelling, and stakeholder communication skills — able to

simplify complex concepts for non\-technical audiences

• Experience leading or mentoring cross\-functional teams in a consulting, agency, or in\-house

enterprise environment

• Bachelor’s degree in Marketing, Computer Science, Business, or a related discipline

Preferred

• MBA or Master’s degree in Marketing Technology, Data Science, Business, or a related field
• Prior experience in a media agency, marketing technology consultancy, or CRM\-focused professional

services firm

• Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe

Certified Expert (AEP or Campaign), or equivalent

• Hands\-on experience with AI/ML personalization tools and real\-time decisioning platforms (e.g., Pega,

Optimizely, Dynamic Yield)

• Familiarity with identity resolution solutions (e.g., LiveRamp, Merkury, Acxiom) and their application

within enterprise CRM stacks

• Exposure to loyalty program design, CLV modeling, and propensity\-based segmentation strategies
• Active network within the Dentsu competitive landscape, enterprise MarTech vendor community, or

enterprise marketing leadership circles

What Success Looks Like

Timeframe Key Milestones

30 Days Deep dive into Dentsu’s existing CRM offering, active RFPs, client

portfolio, and key internal stakeholders across sales, delivery, and

technology

60 Days Own at least one active CRM RFP response; identify 3–5 near\-term CRM

growth opportunities within the Dentsu Market portfolio; complete a client

landscape analysis

90 Days Deliver first CRM strategy engagement or discovery workshop; present a

12\-month CRM practice growth plan to senior leadership

DENTSU \| Job Description CRM Strategy \& Solutioning

Dentsu \| Confidential \| AVP, CRM Strategy \& Solutioning

6 Months Close at least one new enterprise CRM engagement; establish a

repeatable RFP response framework for the practice; begin developing a

team capability uplift plan

12 Months Demonstrable YoY revenue growth in CRM pipeline; measurable

expansion of existing accounts; published thought leadership; strong team

performance culture

Why Dentsu

• A globally recognized brand with a CRM practice positioned for significant market growth and

investment

• Executive\-level commitment to customer experience transformation across an expanding enterprise

client portfolio

• Best\-in\-class technology partnerships with leading CDP and CEP vendors — including Salesforce,

Adobe, Braze, and Tealium

• A culture that values both deep technical expertise and sharp commercial instincts in equal measure
• Competitive compensation, performance bonuses, and equity participation
• A commitment to diversity, inclusion, continuous learning, and professional development

If you are a CRM leader who combines visionary customer strategy with hands\-on MarTech solutioning

expertise — and you have a demonstrable history of winning enterprise engagements — we want to hear

from you. This is your opportunity to define the future of CRM at one of the world’s most respected global

agencies.

Dentsu is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all

employees.