D2C Growth Associate

### **About Barosi**

Barosi is a D2C food brand bringing traditional Indian food and authentic flavours to modern households. We are looking for a proactive and analytical D2C Executive to help manage and grow our direct\-to\-consumer business.### **Role Overview**

The candidate will manage day\-to\-day Shopify operations, coordinate with the performance marketing team, track business performance, and identify opportunities to improve the D2C funnel and drive online sales.### **Key Responsibilities**

• *1\. Shopify \& Website Management*** Manage Shopify operations, including product listings, pricing, inventory visibility, collections, discount codes, and offers.
• Coordinate website updates, landing pages, banners, product launches, and campaign\-related changes.
• Ensure accurate product information, pricing, and promotional details across the website.
• Identify website issues affecting customer experience and conversions, and coordinate technical fixes with developers or external partners.

• *2\. D2C Growth \& Funnel Optimisation*** Develop strategies to improve the customer journey, from website visits and product discovery to add\-to\-cart, checkout, and purchase.
• Analyse funnel drop\-offs and identify opportunities to improve conversion rate, average order value (AOV), repeat purchases, and revenue.
• Plan product bundles, cross\-selling, upselling, and promotional strategies to drive growth.
• Support customer retention initiatives and improve the overall shopping experience.

• *3\. Performance Marketing Coordination*** Work closely with the media buying team to align campaigns, offers, creatives, landing pages, and business objectives.
• Ensure campaigns go live with the correct products, pricing, discount codes, and landing pages.
• Track campaign and website performance to identify opportunities for improving conversions and sales.
• Share customer behaviour and website insights to support campaign optimisation.

• *4\. Data Analysis \& Business Reporting*** Track key metrics, including revenue, website sessions, conversion rate, AOV, CAC, ROAS, add\-to\-cart rate, checkout abandonment, and repeat purchase rate.
• Prepare weekly and monthly performance reports.
• Analyse sales trends, product performance, customer behaviour, and campaign results.
• Identify gaps against targets and recommend data\-backed actions to improve performance and profitability.

• *5\. Cross\-Functional Coordination*** Coordinate with performance marketing, creative, design, customer support, operations, and supply chain teams to ensure smooth execution.
• Manage timelines for campaigns, product launches, website updates, and promotional activities.
• Coordinate on inventory availability, order\-related issues, cancellations, returns, and customer feedback.
• Ensure clear communication and timely completion of deliverables across teams.

• *6\. Retention \& WhatsApp Marketing*** Use Interakt or other WhatsApp marketing tools to plan and execute retention campaigns, promotional broadcasts, and offer communications.
• Coordinate customer communication for product launches, festive campaigns, special offers, and repeat purchase initiatives.
• Track campaign performance and identify opportunities to improve customer retention.

### **Requirements**

• Hands\-on knowledge of Shopify and its day\-to\-day functionalities.
• Understanding of D2C business models, e\-commerce operations, and online sales funnels.
• Basic understanding of Meta Ads, Google Ads, and performance marketing metrics.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Good communication, coordination, and problem\-solving skills.
• Ability to multitask, prioritise effectively, and take ownership of deliverables.
• Proactive, detail\-oriented, and growth\-oriented mindset.

### **Preferred Qualifications**

• Experience with a D2C brand, preferably in FMCG, food, beauty, or lifestyle.
• Familiarity with Shopify analytics, Google Analytics 4 (GA4\), CRM, email marketing, and WhatsApp marketing tools.
• Understanding of e\-commerce profitability, contribution margins, discounts, returns, and cancellations.

### **Ideal Candidate**

Someone who understands how a D2C business operates, is comfortable working with numbers, and can turn strategies into execution. The candidate should be able to manage Shopify independently, coordinate across teams, and proactively identify opportunities to grow Barosi’s online business.