DGM Marketing

About the Role

• *We are looking for an experienced and results\-driven DGM – Marketing to lead our overall marketing strategy, strengthen brand positioning, drive student acquisition, and contribute to business growth and revenue generation.**

• *The ideal candidate will have strong expertise in digital marketing, performance marketing, brand management, lead generation, and marketing analytics. The role requires a strategic thinker who can lead a team, manage marketing budgets, optimise campaign performance, and work closely with Sales, Admissions, and other business teams to achieve organisational goals.**

Key Responsibilities

• **Develop and execute comprehensive marketing strategies aligned with business objectives, student acquisition, and revenue targets.**
• **Lead brand management, digital marketing, performance marketing, content strategy, and demand generation initiatives.**
• **Plan and optimise paid campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.**
• **Drive high\-quality lead generation and improve conversion rates across the marketing funnel.**
• **Monitor key marketing metrics, including CPL, CAC, ROI, ROAS, and lead\-to\-admission conversion.**
• **Collaborate with Sales and Admissions teams to improve lead quality, follow\-ups, and overall conversion.**
• **Lead course\-wise marketing campaigns, product positioning, and go\-to\-market strategies for new programmes.**
• **Oversee SEO, SEM, social media, website optimisation, content marketing, and marketing automation.**
• **Manage marketing budgets, external agencies, vendors, and strategic partnerships to maximise ROI.**
• **Analyse market trends, competitor strategies, and student insights to identify new growth opportunities.**
• **Develop marketing dashboards and reports to track campaign performance, budget utilisation, and business outcomes.**
• **Lead, mentor, and develop the marketing team, ensuring accountability and achievement of performance targets.**

Required Qualifications

• *MBA/PGDM in Marketing, Business Management, Communications, or a related field.**

• *Relevant certifications in Digital Marketing, Performance Marketing, or Analytics will be an advantage.**

• *Required Experience**

• *8–12 years of overall marketing experience.**

• *Preferably 3–5\+ years in a managerial or leadership role.**

• *Proven experience across brand management, digital marketing, performance marketing, content, and lead generation.**

• *Experience managing marketing budgets, agencies, vendors, and cross\-functional teams.**

• *Strong experience collaborating with Sales, Admissions, or Business teams to drive conversions and revenue.**

• *Experience in Education, Higher Education, EdTech, Media \& Entertainment, Consumer Internet, or other consumer\-facing industries will be preferred.**

Required Skills

• *Strategic marketing planning and business growth.**

• *Digital and performance marketing.**

• *Lead generation and conversion optimisation.**

• *Marketing analytics, attribution, and ROI/ROAS management.**

• *Brand positioning and content strategy.**

• *Team leadership and stakeholder management.**

• *Budget planning and vendor management.**

• *Strong analytical, communication, and decision\-making skills.**

• *Proficiency in marketing tools such as Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and CRM platforms.**

What We’re Looking For

We are looking for a strategic marketing leader who combines creativity with data\-driven decision\-making and can translate marketing initiatives into measurable business outcomes. The ideal candidate should be comfortable leading teams, managing multiple marketing functions, and driving sustainable business growth.

Pay: Up to ₹3,000,000\.00 per year

Ability to commute/relocate

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Application Question(s)

• CURRENT CTC?
• EXPECTED CTC?
• NOTICE PERIOD?

Experience

• Marketing: 10 years (Required)
• Team Handling: 5 years (Required)

Work Location: In person