Digital Campaign Manager

About Urban Pillar

Urban Pillar is a dynamic real estate platform specializing in luxury, mid\-range, and affordable housing. Based in Pune \& Mumbai, we are committed to transforming urban living by connecting clients with properties that match their lifestyle and needs. We are looking for a highly skilled Digital Campaign Manager to lead our online marketing efforts and drive customer engagement.

Job Overview

The Digital Campaign Manager will be responsible for developing, executing, and optimizing Urban Pillar's digital marketing campaigns across various platforms. You will play a key role in growing our online presence, attracting potential clients, and driving lead generation through data\-driven strategies. Proficiency in Meta (formerly Facebook) campaigns and a basic understanding of Google Analytics are essential for this role.

Key Responsibilities

Campaign Strategy \& Execution

\- Develop and implement digital marketing campaigns across Meta platforms (Facebook, Instagram) to promote Urban Pillar's real estate offerings.

\- Create targeted campaigns that align with Urban Pillar's brand and business objectives, focusing on audience segmentation and personalized messaging.

Performance Analysis \& Reporting

\- Monitor and analyze campaign performance using Google Analytics and Meta Ads Manager to ensure campaigns meet KPIs.

\- Generate detailed reports on campaign effectiveness, providing insights and recommendations for optimization.

\-Content Collaboration

\- Work closely with the content and creative teams to assist in developing compelling ad copy, visuals, and landing pages that drive conversions.

\- Ensure all content aligns with the brand's voice and resonates with target audiences.

Budget Management

\- Manage and allocate digital marketing budgets effectively, maximizing ROI across all campaigns.

\- Continuously assess and adjust spending to ensure optimal performance and cost efficiency.

Market Research \& Trend Analysis

\- Stay updated on the latest trends in digital marketing, particularly within the real estate industry.

\- Conduct competitive analysis to identify opportunities for differentiation and growth.

Collaboration \& Communication

\- Coordinate with cross\-functional teams, including sales, development, and customer service, to ensure a cohesive approach to marketing.

\- Present campaign performance and strategic insights to stakeholders regularly.

Qualifications

\- Bachelor’s degree in Marketing, Business, Communications, or a related field.

\- 3\+ years of experience in digital marketing, with a focus on Meta campaigns and Google Analytics.

\- Proven track record of managing successful digital campaigns with measurable results.

\- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.

\- Experience in the real estate sector is a plus.

\- Excellent communication and project management skills.

\- Proficiency in marketing automation tools, CRM systems, and content management systems is desirable.

Please apply even if you do not fill out all the qualifications! We’re interested in a variety of candidates, with proficiency in Meta Campaigns.

Application Process

Interested candidates should submit their resume, and examples of past campaigns they've managed. Applications can be sent to hr.pune@kaycomm.in

Urban Pillar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full\-time

Pay: ₹40,000\.00 \- ₹75,000\.00 per month

Benefits

• Paid sick time
• Paid time off

Work Location: In person