Digital Lead - Castrol India PU

Job category Marketing Experience level Senior Relocation available This role is eligible for relocation within country Job type Professionals Travel required Up to 25% travel should be expected with this role Job code RQ111344 **At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a phenomenal work\-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.** -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- **Role Purpose** ---------------- **Digital PU Lead has accountability for the execution, adoption, and success of digital tools in the market. Ensures digital products are localized, widely used, and aligned with business needs to drive efficiency and growth. Collaborate with product teams and leadership to deliver business outcomes.** ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- * **Accountable for execution, implementation, adoption, and commercial success of tools** ---------------------------------------------------------------------------------------- * **Ensure tools built by Central IT are localized and adopted by customers (distributors, workshops, B2B)** ---------------------------------------------------------------------------------------------------------- * **Inspire change at ground level \- sales teams, channel partners, distributors, and customers** ------------------------------------------------------------------------------------------------ * **Lead digital transformation by prioritising, deploying, and scaling digital products that address customer experience** ------------------------------------------------------------------------------------------------------------------------- * **Ensure alignment with IT platforms, policies, and procedures** ---------------------------------------------------------------- * **Support deployment of global platforms while addressing market\-specific commercial, regulatory, and operational needs** -------------------------------------------------------------------------------------------------------------------------- * **Provide visibility across business priorities, digital strategy, technology investment, and adoption performance** -------------------------------------------------------------------------------------------------------------------- * **Track commercial outcomes and identify efficiency improvements** ------------------------------------------------------------------ * **Identify digital tools required for business continuity and improved operations** ----------------------------------------------------------------------------------- * **Work with product and technology teams and local business leaders to ensure solutions meet market needs and align with standards** ------------------------------------------------------------------------------------------------------------------------------------ **Key Accountabilities** ------------------------ **1\. Core Responsibilities** ----------------------------- * **PU Gatekeeper:** **Reviews digital projects (e.g., automated ordering tools) and adapts them for relevance, ensuring they work optimally within market conditions.** ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- * **Adoption Lead:** **Drive adopting tools with sales teams, mechanics, and plant teams, helping shift from manual to technology driven futuristic ways of working.** -------------------------------------------------------------------------------------------------------------------------------------------------------------------- * **Commercial Partner:** **Represents 'digital' within the India PU leadership team as a contributor to business growth and performance, not only as a support function.** ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- * **Local Ecosystem Manager:** **Builds and leads partnerships with e\-commerce and B2B platforms ((e.g., Amazon, B2B marketplaces) to expand outreach and improve customer access.** ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- **2\. Portfolio Leadership** ---------------------------- * **Own and lead the strategic direction of the market digital product portfolio across Customer, Consumer, Sales, and Marketing.** --------------------------------------------------------------------------------------------------------------------------------- * **Align market priorities with global product roadmaps and enterprise digital strategy, and commercial goals and objectives** ----------------------------------------------------------------------------------------------------------------------------- * **Drive portfolio governance, investment allocation, benefits planning and future planning and prioritisation for the market** ------------------------------------------------------------------------------------------------------------------------------ * **Influence global decisions by articulating market\-level business value, complexities \& context, and commercial imperatives** -------------------------------------------------------------------------------------------------------------------------------- **3\. Local Digital Solutions and Market Needs (CCM)** ------------------------------------------------------ * **Proactively identify where digital solutions can improve efficiency, unlock value for both our customers and the business, and actively support growth across all channels, including commercial, regulatory or market requirements.** ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- * **Implement local solution development, integration and deployment in partnership with global architecture, engineering and digital operations and CoE teams** -------------------------------------------------------------------------------------------------------------------------------------------------------------- * **Ensure all local solutions adhere to enterprise technology standards, security requirements, and long\-term scalability** --------------------------------------------------------------------------------------------------------------------------- **4\. Global Product Rollout** ------------------------------ * **Deployment of digital products within the market, ensuring readiness, compliance and operational acceptance** --------------------------------------------------------------------------------------------------------------- * **Resolve cross\-market or cross\-functional issues that impact delivery timelines, adoption or commercial performance** ------------------------------------------------------------------------------------------------------------------------ * **Serve as the primary market interface to global product teams, influencing product strategy, sequencing and delivery approaches** -----------------------------------------------------------------------------------------------------------------------------------