Digital Lead Generation

• *Department:** Business Development

• *Location:** Head office, Kolkata

• *Reports to:** Central Sales Manager

• *Why this job exists:** The BDs sell only as well as cold call and set the meetings they get. This seat keeps a steady flow of qualified meetings coming and keeps one current, consistent Crystal story wherever it appears.

• *Responsibilities:**

• Leads and meetings*

• Every new lead is called the same working day, qualified on the requirement template and booked with the BD who owns the city or account.
• The outbound list of target accounts is called daily; campaign replies are picked up and logged in the CRM.

• Marketing*

• The monthly content calendar is published — website, LinkedIn, other channels — and the website stays current.
• One central collateral library holds one version of each item; old versions are withdrawn.
• The yearly events plan reaches the AVP with its budget; event leads are logged within 2 days.
• Digital campaigns run by segment and city within the agreed budget; every form feeds the CRM.
• One curated piece a week goes by email and WhatsApp Business to consented lists only; opt\-outs are removed the same day.

• Review and report*

• Leads, qualified leads and cost per qualified lead are reported monthly against target; what does not work is stopped.
• Digital enquiries are in the pipeline review, each with an owner.

Pay: Up to ₹850,000\.00 per year

Application Question(s)

• Do you do outbound cold calling on the leads? If No, please do not apply.
• What is your daily target for Cold calling of the leads?
• How many years of experience do you have in Digital Marketing?
• How many years of experience do you have in Lead Generation?
• How many leads do you generate on daily and monthly basis?
• Name 2\-3 tools/platforms you use to generate Leads?
• Do you have experience in publishing content calendar, website, LinkedIn, other channels of the company?
• How many years of experience do you have in running digital campaigns?
• How many of your leads get qualified on monthly basis?
• What is the revenue you generate from qualified leads on monthly basis?
• Do you also look after cost per qualified leads?
• What is your Current CTC per annum?
• What is your Expected CTC per annum?
• What is your Notice Period?

Work Location: In person